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Importance of keyword research in SEO

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digitalmarketingin jaipur
Importance of keyword research in SEO

SEO keywords are those words and the compound group of words that are used in your website content to attract relevant audiences by organic search traffic. Keywords act as a channel for your target prospect's to find the most suitable content on your website.

The main feature of SEO is keyword research, it is important along with content writing. Basically, keyword research is to find particular terms and words on search engine by the user for their questions and inquiries. Keywords are the main intention of search intent.  

Nowadays there are over 3 billion active users on the internet and they are always looking to find something on the internet if your content is impressive your website is reached by those keywords that are searched by the audience then they will come to your site and this strategy helps you to make visible on the result page and getting your rank higher than others.

Let's consider an example:- 

If you search for Best SEO services in Jaipur on the search engine, it gives you so many results on search engine result page. Almost 60% of people go through with the top five listings of result page just because of the targeted keywords that are used in those sites. By this, you can get the traffic on your site organically.

But, if we are talking about the companies who creates blogs are always put hard efforts to make their content better and focus on each search term that will search by the audiences this will help them to rank on top of the search engine result page.

Types of Keywords:- So, majorly there are two types of keywords first is Short tail keywords & other is Long tail keywords.

Short tail keywords:- Short tail keywords are those keywords that are focused and popular and it only contains less than 3 words.

Let's take an example- 

Free songs or download free songs these are known as head terms. It describes the first thing that you think while searching the term on a search engine. So these keywords hitting on those sites mostly are become at the top of the search engine result page.

Long-tail keywords:- These are a little bit different from short-tail keywords. Long-tail keywords are those who have low competition and have lower search volume. These types of keywords are basically contained more than 3 words or terms.

If you want to push your rank higher on the search engine then you should hire the services of SEO Company in Jaipur.

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