When you think of the very different brands of Sephora, MasterCard, Starbucks, The Wall Street Journal, Disney, Spotify and Pizza Hut, can you determine what they all have in common? The answer: Chatbots.
So what exactly are Chatbots, and why are they useful?
Chatbots are a form of artificial intelligence that can communicate with consumers using neutral language through predominantly websites and apps. They use a deep learning process where they recognise speech, patterns and data that is then transmitted through a network to allow them to provide accurate results. Surveys show that 63% of consumers prefer using chatbots over people as a means of communicating with a brand or business.
What does this mean for the future of digital marketing?
Chatbots act as a cost-effective data and research tool . Chatbots interacting with consumers can be programmed for consumer data collection and monitoring, which overtime can identify consumer buying behaviours and patterns.
Chatbots can also improve the level of traffic flow on a website as consumers can receive direct solutions to their problems in real time, as opposed to having to wait for a human response. This increases the level of engagement a business has with its customers.
Once consumers are engaged, customer service and loyalty is likely to increase. This is due to the businesses being able to offer consumers proactive support and assistance with issues to prevent them from becoming a trivial issue. This is beneficial for both businesses and consumers as it has been found that 73% of consumers rate their satisfaction of chatbot communication high, making repeat purchases with that business more likely.
Do you agree with the statistical majority who prefer communication with Chatbots?
Chatbot Market Analysis By End User, By Application/Business Model, By Type, By Product Landscape, By Vertical, By Region (North America, Europe, APAC, MEA), And Segment Forecasts, 2018 - 2025
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If you are familiar with the tech world, you would’ve heard about chatbots without any doubt.
Chatbots have literally taken over the world – or have a similar effect.
It’s kinda clear that there no stopping to the obsession.
But why am I telling you this? Does it have something to do with language learning apps?
Well, the use of chatbot technology is not limited to ordering a pizza or grab the best Amazon deal.
This language learning app focuses on quick interactive training. It covers the grammar and vocabulary goals of a particular language.
And all these pieces of training are in the form of games and puzzles that lets the user compete with others. It ends when a goal is accomplished.
Chatbot Development and Implementation can take your business to next level by improving the business from customer experience to support, and marketing to sales.
Read More: Importance of Chatbots for Businesses
