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Technology: A changing face of BPO Industry

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John Perez
Technology: A changing face of BPO Industry

Technology is a thing that is continuously changing and also transforming many industries including the BPO industry. With every new innovation, the business incorporates this software or hardware to improve bottom lines, boost employee performance and deliver a better customer experience. Now, cloud computing, smartphones, tablets, social media and much more are welcomed aspects of the business process and contributed to improve revenue, performance and customer experiences and keep the enterprise running smoothly. 

Previously, businesses were going for the BPO sector to get solutions towards cost reduction and profit optimization. But in recent years, technology has played an important role in changing the evolution of the BPO sector especially with new technological trends like big data, mobility and cloud computing. Technology helps to combine the strengths of process innovation, domain expertise and industry insights to accelerate growth. Big Data offers a predictive analysis which makes business more productive, offer better customer service, allow real-time data tracking and robust business decision making. Many businesses across industries have started using cloud platforms to geographically expand their business, store data and business applications on the cloud.  

There are many ways in which technology is changing the landscape of the BPO industry. Some of them are as follows :

 

Big Data 

BPO sectors are adopting this new technology i.e. big data as the source of creating value in a business. BPO companies have a large amount of data that needs to be extracted and analyzed to deliver critical information. Big Data offers a predictive analysis that is highly profitable of BPO companies because of the volume of data they gather. With this, they can analyze current data and they can generate strategic insights for their clients and build better customer relationships. Clients get the actionable insight into their business operations through the analysis of data which enables them to improve working capital management and increase customer acquisition, satisfaction, and retention.  Analytics help BPO companies to identify customers who are going to add more revenue and can build a one-to-one relationship with them and later can create a community of their most loyal customers.

Big data is also changing the BPO industry by helping in the recruitment process. Finding and hiring the right candidate is a time-consuming process. Big data provides an automated application process that allows companies to predict which candidate should be called for an interview and who shouldn’t get an interview which saves time for recruitment. 

It is very clear that big data is a very important factor in the BPO industry and they are implementing this predictive analysis for adding value to the business. 

 

Cloud Computing

Cloud computing provides businesses a virtual platform for computational services which allows them to stay competitive by moving their data to the cloud platform. It has made data retrieval and sharing very fast and taking the BPO industry to another level. Cloud computing can be used for various services over the internet that includes servers, software, databases, networking, storage, etc. It offers greater flexibility to businesses and provides an innovative technology that boosts performance and productivity, makes things convenient and far more efficient than ever. The cloud platform provides easy collaboration and communication between the outsourcing party and the remote team which allows smooth flow of information between the teams.

Cloud computing helps to create new efficient services by which resources are managed more seamlessly and efficiently across the organization. It also takes away the huge cost associated with the maintenance and upgrade of software, renewal of licenses, maintenance of infrastructure as well as the employment of technically skilled staff for software upkeep. Cloud computing is the right way for businesses to improve their efficiency and enhance their competitive edge. Businesses can get a competitive advantage if they integrate technology into their business operations.

 

If you are looking to provide better service to your clients and change the way you work, Suma Soft can provide you innovative customized solutions. You can contact us today or visit https://www.sumasoft.com to get a cost estimate of our services.

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