5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of several strategies. In fact, it's a holistic approach that involves performing different types of marketing activities on different online platforms. These methods are updated regularly as new technologies appear around the world. As a result, digital marketing has increased dramatically in recent years. If you are new to this field, you can read the basics of digital marketing described below.

1. Invest in Machine Learning and Artificial Intelligence (AI)

First, artificial intelligence (AI) will be very popular in the coming years. Machine learning is another important aspect of digital marketing.

In the near future, social media robots will play an important role in connecting with potential customers. As a result, you may want to focus more on social networks if you want to communicate effectively with your customers. According to experts, around 85% of customers will interact with robots to get the information they need.

2. Share your videos on social networks

In 2019, be sure to share your company's videos on different social media platforms. Unlike images or written content, good video is more effective at capturing the attention of visitors. This is very important if you want to market your products on leading platforms such as Twitter, YouTube, Instagram or Facebook.

According to the latest research, 80% of people like to watch videos on the Internet. They do not want to read a lot of articles or blogs.

3. Optimize your sites for mobile devices

By 2019, your marketing strategies should also focus on mobile technology. According to Google's latest algorithm, your site needs to be optimized for mobile phones or you may receive a penalty from Google.

Today, mobile phones are one of the most popular devices in the world. The new year will increase mobile video consumption by up to 30%. On the other hand, the demand for desktops and laptops will continue to decline.

4. Consider mobile apps

In the world of digital marketing, mobile technology is the latest innovation. In fact, it's one of the most effective digital marketing tools here and now.

Thanks to this cellular technology, you can compete with your competitors to stay ahead of the pack. Without a doubt, if you have an adaptable website for mobile devices, you can significantly expand your business.

Therefore, you may also want to take advantage of mobile applications. One of these applications is WhatsApp activity. According to one source, mobile apps have generated more or less $ 88 billion in recent years.

5. Focus on the customer experience

For your business, customers play the same role as their blood in their bodies. Therefore, it is important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or services, they will come back again and again.

Here are the tips you can consider to improve your digital marketing campaigns in 2019.

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