Regardless of who you are, the site owner or web developer, there are a number of points that should be checked before considering the project to create the site completed. In this article, I want to offer a list that will help you not to miss any details before starting your web project.
Domain:
You can start the verification from the domain - make sure that the desired domain is linked to the desired directory. Most likely, you developed your site on a test domain, so do not forget to change the settings. On-Time web hosting, you can check the correctness of the linked directories and domains in the "Sites" section in your control panel.
Content:
Before launching, all the content of the site must be "shovel" for quality. Naturally, all kinds of test publications should be subject to immediate removal.
Images must be of high quality, especially if you have an online store - it is critically important for any visitor to see a color photo of the product of interest in front of them, and not a broken, grainy, barely distinguishable picture.
All texts on the site must be written correctly, so proofreading before publication is required. You also need to understand that it is highly likely that the text will play a decisive role in the decision of the visitor to contact your company, so do not skimp on a good copywriter (unless you have a personal inborn writing talent).
SEO:
It is known that search engines do not index the site immediately after launch, however there are several things that can help you significantly improve the position of your site. If you have a WordPress site, then install the Yoast plugin. If your site is not on WordPress, then pay attention to these points:
- Articles should have keywords in headings;
- the text should contain an adequate number of keywords, and be sure to use formatting (bold, italics, underline) and make sure that it is respected in all articles;
- URL must be human-readable; Ideally, for example, the addresses of pages with articles should match their names (you can use both transliteration and translation);
- all images must have the title (title) and tooltip (alt) tags filled in;
- The site must have cross internal links (in the articles, refer to your previous posts, etc.);
- add favicon to the site (you can use your own reduced logo);
- Test the site in PageSpeed Insights and correct all major flaws before launch.
Create robots.txt and a sitemap for your site, as well as an RSS feed for the blog. If you use WordPress, this is done automatically (and you don’t need to create anything yourself).
Functionality:
Before starting the site, you need to make sure that everything works exactly as intended.
- Verify that all CSS / JS elements are working correctly. Any errors immediately edit.
- Be sure to click on all the links on the site, namely: internal links, external links, social network buttons, and menus.
- Create a 404 error page where users will be taken if any of the links is broken.
Analytics:
Tracking the analytics and generally indicators of your site is very important for business. Therefore, the site should immediately be tied to the main services that collect statistics
In both instances, the company can influence their action using content to guide them about the ideal thing to do.But imagine a customer relying on your content to the extent that the first thing they do in the morning is – grab a cup of coffee, open their laptop and check your recent blog post.
This shows that you have become a habit, a part of their day-to-day life, which is really marketing’s Holy Grail.The idea of creating and strengthening new consumer habits is a very complex topic, and we do not intend to play it down, but there is a good chance that content may help smooth things over or much better accelerate the process.
And that is something content marketers should bear in mind when it comes to the quality and quantity of the content.Quality Acts Like a Trigger for New Consumer HabitsFor every little question that pops up in our mind, the first thing that we do today is open Google Chrome and search for the answer online.
There are millions of search results showing up for a single topic.
Hence, it is crucial for businesses to have a superior quality, if not in their industry, then at least in their niche.Imagine that rare and valuable moment when you subscribe to a blog, YouTube channel, or podcast.
We can never overplay this statement, and it holds true for not just content marketers but every professional trying to accomplish something.
