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50 e-Commerce Tips for Christmas Store Owners — Boost Festive Sales

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Mohit Thawani
50 e-Commerce Tips for Christmas Store Owners — Boost Festive Sales

Christmas is exactly 30 days away, making now a critical time for eCommerce store owners who want to end the year on a successful note. While it may be too late to make any major changes to your online website, it’s not too late to make some minor tweaks! The following 50 eCommerce tips can help you find success this Christmas season.

Disable Interruptions:

Remove irritating pop-up windows and banners as these interrupt the shopping experience and may even distract buyers from finalizing their purchase.

Update the Website Aesthetic:

Spread Christmas cheer and update your website with a festive look. Featured images should show Christmas gifts, banners should promote Christmas offers, and interactive presentations should point people to your hottest products.

Have Competitive Pricing:

Make sure that you have the right pricing. If your competitors have lowered theirs, price check and price match accordingly.

Provide Free Vouchers for Social Media Engagement:

Giving away free gifts and free vouchers for a shop/product review or comments on your social media profiles is a great way to get traffic to your site.

Provide Gift Wrapping:

When your parcels look amazing, your store will be remembered. This is a very good value-added service that allows you to add in a festive twist as a way of saying thank you to your customers.

Provide Free Delivery:

Customers love free delivery and free returns, just make sure to put the last order date in your announcements/banners so that customers get a Christmas delivery.

Segment Customers & Target with Emails:

Target your customers with emails that make suggestions based on price ranges, order history, and wish-listed items.

Extend Your Return Policy:

With so many festivities going on around Christmas time, many customers end up missing the return date deadline. Extend your return policy to mitigate the potential loss of future orders.

Use Weather Forecast to Push Urgency:

If a snowstorm is expected, urge your customers to order earlier to avoid parcel delivery delays. Use geo locations to target your messaging accordingly.

Use Flash Deals/Deal of the Day:

Getting an initial purchase is fantastic, but you want to encourage people to return on a daily basis. Use flash deals and deals of the day to get them to come back.

Subscribe to Your Competitors:

This is a very easy way to keep tabs on what they are doing. Get access to promotions and find inspiration for your next sale.

Incentivize December Buys:

Give customers coupon codes, vouchers, and gift cards for their purchases in November and make them only usable in December. Use emails to notify your customers that you’ve added these vouchers/codes/gift money to their account.

Get Your Customers to Email/Call You:

Stressed shoppers are far more likely to click away if they have a problem with your website. Encourage them to call or email and ramp up your call center teams.

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Mohit Thawani
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