The phone has long been one of the basic tools used in business. However, while previously it was used by entrepreneurs and employees to make and receive calls, today's role of the telephone in the company is growing significantly.
Hello, this is your dentist
The problem of the service sector is the frequent cancellation of appointments or visits. Sending a short text message reminding about an appointment makes as many as 50% more appointments are made. SMS reminders are used by dental practices, wellness&SPA beauty salons, lawyers, but also by insurers, real estate agents and many other industries that rely on direct meetings with clients.
I remember about you, so you remember about me
SMS sending is also an effective way of building customer loyalty, which we have already acquired. Sending birthday wishes or information about current offers for regular customers is a simple, non-intrusive way to remind about your brand.
Who asks does not stray
The era of the Internet has made the customer-consumer relationship more interactive. It is the customers who tell us what they want, what they think about our products and services. These opinions can be an invaluable source of knowledge that you can turn into concrete profits (read the money you earn). So ask your customers by text message what would make them buy when they are shopping the most, where they are looking for information about the products and services you offer. Use this knowledge in your strategy and subsequent marketing plans. Remember to keep your questions closed, clear and simple. To encourage as many customers as possible to respond to your survey, offer them a discount for each response. The more respondents, the more reliable the results.
Building relationships through play
Business isn't just serious men in suits. Creating a base of loyal customers is also fun and exciting. In some target groups, such as young people and those from larger cities, this form of contact will be the most effective form of communication. So if your target group is a demanding consumer who is skeptical about traditional advertising messages, organize a competition, an interactive city game or an SMS quiz. Emotional engagement, and even more so building a positive, funny aura around your brand, is the best way to establish a lasting brand-consumer relationship.
Recommend to your friends
Modern marketing techniques are also largely based on a system of commands and recommendations. The iconic "Like" sign symbolizes the era of viral marketing, in which the consumer-prosumer becomes an advertising carrier. Research indicates that we trust the recommendations of our friends much more than traditional advertising messages. And where do we have the largest database of friends, family and acquaintances? On the phone! So engage in an SMS dialogue with your customers and ask them to forward the message to their friends from their phone book. Remember that the content must be unique and valuable enough for recipients to consider it deserving to forward and click "send to many". In this way, your advertisement can reach up to a hundred times more recipients than the number of customers in your phone database.
