Nansen, a customer experience agency, today announces its departure from Making Waves, a Scandinavian digital agency, and its parent company The North Alliance Martech News. The companies merged in 2015 to create a 400-person digital powerhouse with competencies spanning web strategy, design, development, and content. While the organizations together have seen great success with customers including American Express, TC Energy, and Blue Buffalo, this move empowers the North American team to have more control over strategy and offerings available to US customers Martech.
“For the last 4+ years, the Nansen team has worked cohesively and collaboratively alongside our Making Waves counterparts to create the most impactful digital experiences possible for our customers. Together, we’ve assisted clients on their digital transformation and built award-winning portals, e-commerce websites, intranets, mobile solutions and custom-built applications with our clients’ best interests at heart. We’re grateful for that experience and excited to today re-launch Nansen Inc. to continue that mission with a renewed focus on our customers here in the US,” said Markus Bereflod CEO and Co-Owner at Nansen.
The newly branded Nansen Inc. will now have the autonomy to build out relationships and partnerships that benefit the US market first and foremost. The company will continue to employ all of its Chicago-based employees and begin strengthening the team to add the skills and capabilities required to strategically grow the US business.
“We’ve had a great run as part of the Making Waves family, but at this time, we’ve mutually decided that this is the best way forward for both companies,” said Joe Grause, Chief Client Officer and Co-Owner at Nansen. “This allows us to dedicate the proper resources to the US market and truly focus our offering and skills on the unique needs of our North American clients.”
Based in Chicago, Nansen joins a burgeoning tech hub focused on designing and implementing scalable and sustainable technology solutions and platforms that enable compelling experiences across the customer journey. While this is a new beginning, the Nansen team intends to get back to what they do best: creating digital products and solutions that help US businesses meet the demands of today’s consumers, while driving innovation for the consumers of tomorrow.
“I’m excited to see how Nansen uses this newfound independence to expand their already proven processes and tools to help customers like me continue to meet both near term goals and future objectives,” said Jose Nino, VP of Global Digital & E-Commerce Strategy at US Polo Assn. Global Licensing. “They truly understand the demands of this industry.”
Since its rebrand, Nansen has already won two significant new clients; US Polo Assn (USPA), the official brand of United States Polo Association, the governing body for the sport in the United States since 1890, and Batteries Plus Bulbs, an American specialty retail chain of several hundred franchise outlets founded in 1988.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
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