RKD Group, the leading provider of omnichannel fundraising and marketing solutions to nonprofit organizations, is proud to announce the formation of RKD Digital
RKD Group, the leading provider of omnichannel fundraising and marketing solutions to nonprofit organizations, is proud to announce the formation of RKD Digital martech news.
Formerly a department within RKD Group, the new division will help drive nonprofit organization’s digital transformation with strategic, analytic, creative and technical solutions to grow brand awareness and better connect with donors, volunteers, and advocates.
Jarred Schremmer, VP of Digital & Media Strategy said that “Nonprofits deserve the sophistication of digital marketing technology and specialized tools designed for fundraising. RKD Digital provides innovative solutions purpose-developed to meet the unique requirements of charitable organizations.”
Since 2004, RKD Group has pioneered digital marketing strategies for nonprofits. Presently, RKD Digital, as a division of RKD Group, will continue to invest in a wide range of innovative technologies and strategies for clients. With over 70 employees, RKD Digital provides digital marketing and fundraising solutions for more than 100 nonprofit organizations martech.
Amanda Wasson, EVP of Strategy and Innovation said that “This is a huge milestone for digital team of RKD. We’ve seen tremendous growth in the combined efforts of digital marketing, data and technology, and I’m excited to have RKD Digital take this step forward as a separate division of RKD Group to build on our past success, continue our investment in technology and innovative strategic approaches, and enable even more nonprofit organizations to experience digital transformation.” She added that “for organizations planning to partner with the leader in omnichannel marketing solutions for nonprofits. Together, RKD Group and RKD Digital have an unmatched record of success for nearly 300 U.S. and Canada-based nonprofits.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
