According to DMA, email marketing ranks high in terms of generating ROI for businesses, which stood at mind-blowing 4200% for the year 2019. With such high return, email marketing becomes a reliable source of lead generation and customer retention for enterprises. However, the traditional email campaign software in comparison to email marketing segmentation bombards the user inbox with unrelatable content. It leads to indefinite restrictions on email campaigns and could result in a deteriorated online reputation. Hence, to avoid landing in the spam folders or facing a hefty fine from the email service providers (ESPs), it is essential to understand the customer requirements. The GreyFOX email system does it perfectly by bringing in the use of smart AI algorithms to understand customer’s behavior and automatically curate the content based on it. The advanced functionality of on-event email triggers keeps the enterprise connected with the users. Events such as new user registration, birthday, cart abandonment, and more are the triggers for on-event emails. Small and medium enterprises can integrate GreyFOX in their online stores to avail of the feature of personalized email marketing..
Personalization is a critical business element that enables organizations to strengthen their customer service efforts. To get the best out of an email marketing campaign, customer segmentation is significant. It is the division of email subscribers list based on set criteria, that could take into account the properties or behaviors of the subscribers. Segmentation enables eCommerce stores to target users in a specific manner with personalized offers, product recommendations, gamification of marketing offers and more. The huge impact of customizing marketing campaigns as per the segmented audiences can boost enterprise revenue and strengthen customer relations. Relevancy of an email campaign to a specific segment goes a long way in making that purpose successful. Segmentation in email marketing can be of many types, depending on the target audience.
Using Email Marketing Segmentation For Increased Conversions
Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time.Undeniably, email marketing is of great value.
This leaves you with lots of moving parts to consider and manage and numerous stakeholders to please.
Moreover, with this, your chances of accidentally sending multiple emails to the same person in one day also increase.
This tool will help you to follow up with your customers easily and send your subscribers the right email at the right time, depending upon how they’re interacting with your site.
Know your target audienceNext, you need to focus on creating your email subscribers list, and to make this list you need to know your target audience first.As someone who has just got onto this, your target audience will be the ideal customers you want to entice to your product/service via your marketing efforts.To find your target audience, you need to find answers to these questions:Your best customers currentlyThe qualities they all have in commonProblems they are experiencing that made them search for a solution (like your product or service)The reason why they bought your product/serviceWhat are you providing to your customers that your competitors aren’t?With these, you can prepare your target audience demographics.3.
But for the starters, you can begin with one and then change it with time or segments in your email list.
