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They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.Here are seven ways brands are using social media to increase customer loyalty this year.1.
Social ListeningPeople are increasingly turning to social media to report their grievances with companies.
This is why 24% of brands plan to participate in social listening, or paying attention to what’s being said about them on social networks like Twitter.
While this means brands and customers are now more likely than ever to interact online, brands are still figuring out how to make social listening work in their favor: only 31% of marketers think their social listening is fully effective.2.
This means businesses are now free to spend small amounts of money on a Facebook-sponsored post, for example, and measure its effect before altering the campaign a week later.
This leads to more precise marketing fueled by data.4.