On Friday, April 3rd at 2:00pm ET, top communications professionals will host a webinar on the state of communications amidst COVID-19. Haute Media Group Co-Founder and CEO, Kamal Hotchandani will host a panel discussion with 5WPR Founder and CEO, Ronn Torossian, MWWPR CEO, Michael Kempner and Talent Resources Principal, Michael Heller martech news.
This meeting of the minds will bring together some of the nation’s top communications professionals to discuss the state of the industry, business challenges and solutions, and give insight into what lies ahead public relations.
“As moderator, I will focus on unlocking valuable insights from some of the communications’ industry’s best minds,” said Haute Media Group Co-Founder and CEO, Kamal Hotchandani.
“For almost every organization dealing with coronavirus, its uncharted territory. Many of our clients have reached out for assistance in navigating internal and external communication strategies,” said 5WPR Founder and CEO, Ronn Torossian. “I’m looking forward to connecting with other communications executives to discuss the impact this is having on our industry and share solutions martech.”
“Business and communications leaders are uniquely positioned right now with a responsibility to inform and unite stakeholders amidst exceptional uncertainty,” said MWWPR Founder and CEO, Michael Kempner. “Strategic communications will be critical for driving solutions in an environment that truly has no playbook.”
“We are all in this together, and this pandemic is having an effect on a global scale. We must pivot and change our ways with regards to how we communicate and the way our operational procedures function,” says Principal of Talent Resources, Michael Heller.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
