Instagram Influencer Marketing in 2020 - What You Need to Know

 Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign?

If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create a remarkable Instagram monthly report mentioned in this article.4 Simple Steps to Make Outstanding Instagram Analytics ReportStep 1: Set Up Your Instagram KPIsThe term KPIs stands for Key Performance Indicators, and you need to make sure what KPIs you are managing for your clients on your Instagram account.

The KPIs can help your clients understand how much achievements or goals his business presence is getting over Instagram.

Let’s learn about another important KPI.Lead GenerationInstagram can offer a plethora of leads and that can bring tons of conversions for any brand.

To lure a user into becoming a new lead for your client, you have to put a link of the landing page on your profile.Sales GenerationLeads that fail to convert into a successful sale are almost useless.

It is indeed a must to include KPI in your Instagram report so that your client can pat your efforts and the benefits his business is getting through them.

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An Applicant Tracking System is defined as software for tracking and managing candidates and for reducing the time spent on administrative tasks.

ATS program searches for keywords, almost like a search engine, and offers the resumes a score based on how closely related the candidate's resume is to the job description keywords.

The aim is to filter out irrelevant resumes and leave only those candidates closely in line with the job's specific requirements.How do Applicant Tracking Systems work?Job posting with One ClickResume submitted, scanned, and reformattedScoredRecruiter/Manager ReviewSelection and OnboardingReporting and AnalyticsWhy use an Applicant Tracking System?ATS is used to shorten the time-to-hire and simplify the recruiting process by eliminating repetitive processes, and this decreased time contributes to lower vacancy-related costs and increased efficiency through quicker and more frequent placements.The software prevents the need to do repetitive, time-consuming tasks that take too much time as well as adds an additional punch to traditional resume sorting filters and techniques.

For example, instead of simply posting a job description and a few qualifying questions as the most frequent.Get to know more about the Application Tracking System by TechFunnel

Influencer marketing allows influencers of a particular niche to spread your brand’s message to a broader audience.

Influencer marketing is more successful because the audience trusts them.Influencer marketing is of two types: Norton.com/setup“Social Media” where influencers spread your brand’s message on their personal social media profiles while in “Content Marketing”, either you create content for influencers or they create it themselves and participate in marketing campaigns.In this article, we will be discussing six types of influencers and how to identify them:Mega InfluencerMega influencers are famous celebrities and prominent personalities with a following of more than “one million”.

Mega influencers charge a hefty amount for one social media post.

Their one post can reach up to 10 million likes, and that is what they charge such a significant amount of money.Benefits of Mega influencer:Massive reach: Mega influencers have a massive following which is perfect if you want to spread brand awareness.Professional: Mega influencers can be reached with the help of agencies, and their specialized team deals with such kinds of endorsements.Trendsetters: Mega influencers are known as trendsetters in the industry, and getting your brand’s name associated with them can create a positive impact.Macro InfluencersMacro influencers are prominent social personalities specialized in their genre with a following of 10k to 999k.

Most of the marketers prefer macro-influencers because they have a broad and loyal audience, thanks to their dedication to one niche.Benefits of macro influencer:Target audience: Macro influencers have a loyal fan base because they are specialized in their niche.

They can be approached directly by brands.Micro-InfluencersMicro-influencers are social media personalities with a strong voice and highly engaged followers.

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Instagram has reported as the most efficient marketing channel to promote your organization and products. Instagram has the highest conversion rate within all the social media channels.

We will also show you some of the worthy tools that will help you to do marketing to the core on Instagram.

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So, what is Instagram Reels?

How can you, as a brand, use it in your marketing strategy?

Instagram Reels is a content setup that allows you to produce and share 15-second videos with others in a new dedicated Feed on the Explore page.

Read our new blog and you get answers to all of your questions below.