With COVID-19 making such a huge impact on the world, earning back trust from customers can be an uphill battle.
As a business, there’s only so much you can do to promote your brand on your own, but with the help of brand advocates to spread the awareness, you can easily leverage new audiences that come with lots of great benefits. Think of it as a form of influencer marketing—you want people online to engage with your business and advocate for its success among their own consumer habits and experiences. But creating brand advocates all starts with having the right opportunities in place for them to get involved.
If you’re wondering how to find brand advocates or how to create brand advocates, then here are 3 tips you can follow to build success:
1. Offer Your Customers Value
To start creating brand advocates, your first step is to offer your customer value.
The best way to do this is to develop some kind of loyalty program or opportunity for customers to get involved with your business, while at the same time, creating ways for them to benefit as a consumer.
Some brand advocate program examples include:
- Hosting a giveaway on social media
- Offering customer loyalty points with purchases
- Featuring customers on social media with a shoutout
- Hosting contests on social media for customers to participate in
- Offering a referral program for customers to take advantage of
These are just a few brand advocate program examples that you can try for yourself, but as long as you give something to your customers in return, you should have no problem retaining them for the future.
2. Don’t Be Afraid to Ask for Feedback
In addition to offering them value, you can easily create brand advocates by asking them for feedback on your business.
Whether it’s about your products or services, you can invite customers to leave comments on your social posts or video—welcoming their feedback and using it to fuel your development/marketing strategy for the future. Anyone confused about how to find brand advocates doesn’t have to look too far than their own network. Think of it as starting a conversation with a friend—you can ask for their opinion about a product, ask them how they use it, what would they change about it, anything!
Creating brand advocates depends on your willingness to reach out and interact. Nobody learns how to create brand advocates overnight, and instead, it takes interaction and dedication to make an impact with your audience.
3. Invest in New Technology
Lastly, a great way to implement some new brand advocate program examples is to invest in new technology that simplifies how to create brand advocates in the first place.
For example, with a photo booth for businesses from BuzzyBooth, you can easily invite customers to take a selfie at your location, while providing them with some instant value that they can share with their friends and families. Once they snap a selfie at the photo kiosk, they can input their information and send the media file to themselves without any hassle. More importantly, as a business, you also get access to their basic customer info, which you can then use to bolster other marketing strategies, like email marketing or SMS marketing to enhance your reach.
BuzzyBooth is a modern way to develop brand advocates while still positioning customers as the main focal point. Don’t wrack your brain worrying about how to find brand advocates when there’s technology out there to make the job easier.
Building a following for your retail brand on social media requires lots of initiative.
However, you may be missing out on major opportunities for brand activations within your own store.Keep in mind that your customers are the best representatives of your brand, and what better way to keep them engaged and promoting your products and services than with a photo booth for retail?
A photo booth for brands provides an opportunity for customers to showoff their interactions with your company while giving them something to share on social media with their immediate network.With BuzzyBooth, you can take advantage of user-generated content and increase brand activations in several ways.Customized Business Branding with Every ShotBuzzyBooth offers a photo booth for retail companies that allows them to integrate customized business branding with every shot.For instance, whenever a customer takes a photo with the selfie kiosk, a unique frame is placed around the image that is shared on the user’s social media account whenever they upload and post it.
Right away, your brand is placed front and center to a wide variety of audiences, and everyday customers transform into brand advocates.A Variety of Features with Easy Set-UpNot only does BuzzyBooth offer branded images, but customers can enjoy a variety of features that stem from easy set-up and overall use.Along with still images, BuzzyBooth’s photo booth for brands offers Boomerang video capture, GIFs, video clips, and engaging filters for users to make their images fun and captivating.
In fact, facial recognition filters generate up to 3X more engagement compared to other software on the market.
Plus, customers can find enjoyment in knowing that using BuzzyBooth is as simple as pressing a few buttons.Once you plug in the photo booth for retail and connect it to wifi, you’re all set to start gathering content and data.
