With 2020 throwing curveballs at the hotel industry left and right, following a foolproof hotel marketing strategy is crucial to building success.
In this article, you’ll learn about 5 of the best hotel marketing strategies that you can incorporate into your own business. Hotel marketing techniques are a great way to connect with customers and build loyalty, so be sure to follow along and use what you can!
Let’s get started:
1. Get Active on Social Media
First and foremost, you have to bolster your hotel marketing strategy by getting active on social media.
This means that your hotel business or chain should have active accounts on all major social media platforms and be posting engaging content daily. You can post about your hotel amenities, what locations you have, shoutouts to customers, or what new additions you’ll be adding to your business.
Get creative, and most of all, be consistent.
2. Pay Attention to Customer Reviews Online
Your hotel marketing strategy would be nothing without the comments and support of your customers, so make sure to pay attention to their reviews online.
Whether it’s on your hotel website or on your Facebook page, respond to them, and make sure they feel heard. As soon as a comment comes in, you should make it a priority to address what they say and even take the time to spotlight their involvement. Re-share their post, use their review as a testimonial on your website. If they have a complaint, apologize for it and make a plan to remedy it.
This is a simple hotel marketing technique that builds brand advocates for the future, so don’t ignore them.
3. Use Online Travel Agencies to Promote for You
You can’t do all of the work yourself, so one of the best hotel marketing strategies you can follow is to use online travel agencies to promote your hotel for you.
There are tons of travel agencies, like Priceline, AAA, Orbits, Expedia, etc., that you can share listings of your rooms on, and more importantly, customers are searching for hotel deals on these sites to save money. Post your most affordable rooms and increase your chances of earning more bookings by making your services more available to a wider customer base.
4. Use SEO to Increase Your Site Ranking
You know when you head over to Google and search for “The Best Hotels Near Me?” Well, the first websites that pop up are claiming that top-ranking because they use Search Engine Optimization (SEO) to increase their site standings.
hat being said, you can do that same thing with your site! Overall, you need to research what keywords are being searched for the most within your industry and then implement those keywords within the copy on your website. You can do this with landing page copy, blog posts, page links, and even with descriptions of your rooms and locations.
Learning SEO can be tricky at first, but once you master the process, you’ll have no trouble getting more traffic to your hotel’s website.
5. Use a Photo Booth for Hotels to Improve Your Hotel Marketing Strategy
Customers love getting a little something extra in return for their patronage, so an attractive hotel marketing strategy that you can easily deploy is to use a photo booth for hotels.
With a hotel photo booth like BuzzyBooth, customers at your hotel can snap a quick selfie and instantly share it online by entering their basic contact info into the system. Once they do, you have complete access to their credentials, and you can use the info to fuel your future hotel marketing strategies or leverage them to improve your current hotel marketing techniques.
BuzzyBooth is a great tool for enhancing your engagement on social media, for creating brand advocates, and most of all, giving instant value back to customers who support your success.
Click here to learn more about BuzzyBooth and start improving your hotel marketing strategy today!
Content marketing is a method for making and conveying significant content to attract, secure, draw in focused audience.
The goal is to drive profitable customer action, however for what reason is it essential to use content marketing.
In the content marketing approach, the organization shared important or relevant data to the customer, build up their ability and perceive their client's needs and afterward made the attempt to sales pitch.
Content marketing is the best way for B2B companies to drive traffic, generate leads and build authority.
Read our blog to know the content marketing strategy for b2b to attract your target audience.
