Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at Neustar.
The investment will help Stirista enhance its Customer Data Hub, make relevant acquisitions and further expand the company’s leadership team. Stirista was founded in 2009 by Ajay and Candice Gupta with a shoestring budget and has experienced double-digit growth each year since its inception while remaining profitable. Stirista’s goal is to become the premier data-driven digital marketing solutions provider that brands can trust to help them increase conversions and customer retention martech news.
Regarding the growth capital financing, Stirista’s co-founder and CEO Ajay Gupta remarked, “It is a testament to our highly skilled team that we accomplished so much without external funding. We have an incredible number of homegrown heroes that continue to innovate and impress. With the Wavecrest partnership, we’re going to rapidly accelerate organic growth and put San Antonio at the forefront of data and technology. Our plan is to become the partner of choice for brands when they need privacy-compliant data, high-impact customer analytics, and effective omnichannel marketing solutions.”
“We are bullish on Stirista’s unique and innovative data assets and potential for long-term growth,” said Deepak Sindwani, co-founder and Managing Partner at Wavecrest Growth Partners. “We have looked broadly at the B2B and B2C marketing data space in the last 2 years, and Stirista’s technology assets, client roster, and team impressed us. We think they will continue to thrive, even in the current market conditions, as enterprise and mid-level market brands look to target and convert more effectively. We look forward to a long and productive partnership with Ajay and his team.”
OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced in-app purchasing, enabling small businesses, entrepreneurs and professionals to purchase a subscription to its all-in-one marketing solution within the mobile app.“In uncertain times, Small Businesses are looking for affordable all-in-one solutions in order to reduce unnecessary spend on advertising products that don’t work and come with a high price-tag.
They are also looking for convenience of purchase and want to get started without jumping through a lot of hoops.
Now they have direct access to all the marketing they need and all they need is the mobile app to get started” said Marc Pickren, CEO of OutboundEngine martech news.According to mobile app measurement provider, AppsFlyer, there are now more than 2 million apps for iOS and 3 million apps for the android platform.
As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years.
The global app market is approaching $64 billion this year alone.“We’re excited to begin offering the OutboundEngine platform to prospective customers through our mobile app.
This is the first step and fully aligns with our philosophy to make OutboundEngine in-app commerce and seamless integrations with major marketplaces as easy and efficient as possible,” said Deepak Surana, SVP Product of OutboundEngine.Additional new features of the mobile app include the ability to see all their reviews in one place, request reviews from customers, and respond directly to reviews and leads in real time marketing automation.“In-app purchase was phase one in our plan to integrate with over 200 CRMs, marketplaces and platforms by May of 2020.
In today’s competitive market, customers expectations have reached a whole different level.
Learn What are CDP and their features.
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What is a Customer Data Platform ( CDP ) ?CDP Institute says a customer data platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t.
Seventy-five percent of those data-driven companies also see an increase in customer engagement, and data-driven strategies often produce between five to eight times more ROI than strategies without.
Results like this support the idea that the future of marketing lives in the data, but not just any data- it’s a combination of several components.
Its behavioral data enhanced by AI (artificial intelligence) and machine learning that is accurate, real-time and interconnected.
How do enterprise-level marketers drive real business results?By getting hold of and using actionable, real-time, accurate behavioral data.
Examples of data-driven companies that embrace a customer-driven platform are Amazon, Spotify, and Netflix.
