Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics martech news.
“B2B marketers are increasingly being asked to do more with less so they are turning to account-based strategies to make the most of their resources,” said Michael Bird, President of Sales & Marketing Solutions at Dun & Bradstreet. “We have built upon our industry-leading data and insights and added all the things that demand generation and digital marketers need to automate and activate hyper-targeted, instantly responsive campaigns for engaging with target accounts, buying committees and key contacts.”
The latest Dun & Bradstreet Data-Driven Marketing and Advertising Outlook reported that 60% of B2B marketers are currently using an account-based marketing (ABM) approach in their organization, compared to 37% one year earlier, but marketers are still facing obstacles. One of the key challenges with ABM today is identifying and engaging target accounts in an automated and consistent way across the silos of salestech, martech and adtech in which marketers have invested. Organizations need a platform that is open and flexible when it comes to enabling activation of ABM programs using the channels and technologies already in place.
Dun & Bradstreet uses market-leading technology to openly connect and integrate data from disparate systems and applies artificial intelligence (AI) to quickly identify key insights and automate rapid execution of account-based campaigns. The platform combines the power of several Dun & Bradstreet solutions into a single, unified product experience and introduces the following new capabilities
Marketing technology consultancy GeekHive developed a progressively decoupled Drupal content management system (CMS) to enable integration with third-party billing software for Buckeye Broadband, a regional telecommunications company.
This cross-platform integration connects Drupal 8 with CSG cloud-based billing to create a seamless checkout flow that streamlines the customer experience.Buckeye Broadband partnered with GeekHive to concurrently upgrade its CMS and migrate to the CSG billing system.
After conducting a marketing technology assessment, evaluating the capability of the company’s existing technology to support its digital vision and business objectives, GeekHive recommended Drupal 8 as an appropriate scalable CMS solution and suggested Pantheon for website hosting to heighten performance and reduce dependency on internal IT resources.“We’re thrilled to see Drupal head in a future-ready direction with Drupal 8,” said Peter Ladka, President and CEO of GeekHive.
“Beyond the platform’s signature flexibility, Drupal 8 opens the door to more advanced integration opportunities that allow content and data to elevate the customer experience.”When implementing Drupal 8, GeekHive opted to take a progressively decoupled approach.
The team built a JavaScript solution on top of Drupal 8, using the React.js framework, to build the interface and functionality needed to integrate with the proprietary billing system in the form of an HTTP API.
A lower-risk alternative to the fully decoupled or headless CMS, the progressively decoupled model only separates a selection of features from the main platform, while maintaining its core functionality and out-of-the-box capabilities.
A CRM or Customer Relationship Management tool is used by businesses to organize and act on relevance.
Mapping conversations, data and expectations from past helps draw a plan for future.
CRM Tools & software have rapidly transformed from mobile CRM to smart CRM.Customer Relationship Management software providers are continuously evolving their offering to customize their solution for the modern workforce.
Few are built for small business with limited functions others are for enterprise with a host of features & integrations.Which one works best for you has to fine tuned based on how your business data and users work.
CRM Solutions are using video to inform and educate prospects on how their platform or service can deliver.
For more you can check CRM Solutions video ,on Advids Blog.
Create reports with Salesforce, complete cloud-based CRM and ERP solution.
Know the Salesforce benefits, types of reports and various Salesforce Apps to streamline report generation.For more - https://bit.ly/2HY16LI
Proximo's customer relationship management software helps businesses manage communications with their current and potential clients.
Call us at +91 7428824488 for a CRM solution or schedule a free demo.
Salesforce Training Institute in Noida, Salesforce has been coming up with new certifications once in a while to evaluate and take a look at the knowledge of people on exclusive functionalities and functions of Salesforce platform. With the evolvement of Salesforce it has become the need of the hour for individuals to maintain themselves updated with the ultra-modern traits. The primary purpose at the back of the advent of Salesforce DEV 401 route changed into to impart college students with the essential skills to construct custom analytics and programs the use of pressures declarative skills. But, the simplest drawback became that critical programming principles were now not a part of the path. Though, the Salesforce 401 certification became meant to be a developer certification but, assessment of any unique coding and programming in Visual force or Apex turned into now not appeared upon. As a result, people commenced to get stressed concerning what capabilities they would gather thru the training. As a counter degree, Salesforce brought the DEV 501 certification which was aimed towards checking out programming abilities of specialists. But, on the other hand, because the certification required guide assessment, individuals had to look forward to months with a purpose to acquire their certifications. Because of the confusion that become springing up, Salesforce got here up with three greater Salesforce developers schooling which also blanketed the app builder schooling. Salesforce additionally delivered the web app builder schooling for you to help operating experts pursue the path readily and comfort. A success profession in Salesforce is a thrilling question within the present IT developments. The Key Stones in the back of the fulfillment to become a Salesforce Professional lies in the programming capabilities, analytical abilities, ability to ask the right questions and interesting to study, willingness to work hard and put in lengthy hours and assured. Analytical abilities encompass the potential to suppose logically about a concept and to determine how to remedy a hassle. The man or woman ought to have the ability to test a hassle and give your ideas to solve them. It has created a trend in the era industry. Day-by using-day with new clients signing contracts, more and more Salesforce administrators, developer and specialists are in call for. It has end up a matured career direction. More than 500 corporations are searching out expert specialists who are professional in Salesforce, with fingers-on enjoy and a proven knowledge. This is the right time to get your career boosted with Salesforce training sessions.salesforce training in noida
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Your business is worthless without clients, no matter how good you are at what you do, only the sales can help you to move one step closer to your goals, accelerate your growth, and put you one step ahead of the competition.Given that it may cost anywhere from five to twenty-five times more to acquire a new client than it does to keep an existing one, it’s apparent that managing your existing customer connections can create a huge difference.