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Role of Data Analytics on your Business

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Role of Data Analytics on your Business

Data analytics has existed for a very long time, almost a half-century before its first formal mention, businesses were collectively attaching analytics to the data they had gathered to get an insight into what buyers wanted and what was changing in markets, as well as to discover trends they had not noticed. This was all compiled on spreadsheets, while different from ours today, they were similar in essence and effectively did the same thing. Data analytics essentially consists of trawling through huge, almost infinite, amounts of data to uncover buyer patterns and trends, examine the correlations between them, and help to ascertain business choices that you need to make. 

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