The digital realm has opened new avenues to improve sales and revenues for businesses. The need to have a website, a mobile app for eCommerce activities have paved the way for unique sales method to crop up.
Alongside the application of Behavioural Economics, we have shortlisted top 9 best sales methods that you can incorporate in your website & app design.
1. Organic method never fails
The SEO-based technique is one of the effective content strategies that every business must adopt to sell better through their website.
A good search engine optimization will look to organically boost your web traffic to your webpage by improving Search Engine Ranking Performance. It is carried out through keyword focussed writing and building a rich repository of product-related content on your website & backlinks.
Today, as much as 70% of purchasing research is done online by the customer before actually committing to purchase . Therefore, prioritization SEO will enable search engine algorithms to pick your webpage instantly from millions of other pages on the user’s request. Although, SEO optimization may take months to stabilize yet it is very potent marketing & sales tool.
2. Personalize your Push Notifications
Marketing studies have confirmed the positive effect on ROI by simply personalizing push notifications for your app users. Statistics says that personalizing your push notifications can improve response rates by 4-7x.
These messages can be anything related to your users’ purchase history, their preferences or even relating current happenings to your ad campaigns.
3. Boost B2B sales through Customer Case Studies
Research has shown that nearly 34% of customers look for case studies to understand the prospectus of your business dealings.
Using case studies and infographics, you can present your a detailed case-by-case handling of projects to your potential customers. You can also have a dedicated blog section for the same which will also boost your SEO. Add these to your landing pages, social networks, other marketing campaigns like email, newsletters etc.
4. Match your Landing Page to that of your Ad Campaign
A simple yet effective strategy to increase your conversion rates and skyrocket your sales is by matching the design of your landing page to that of your Ad campaign design. Behavioural studies have shown that this co-relation will encourage users to sign up quickly.
Start by closely resembling the layout and colour scheme of the ad to that of your landing page that you’re using to promote. Further, pay attention to market the landing page with the same copy (or at least the same focus) as your ad.
5. Shut those sliders on the Home page
Traditional website design teaches us to include slider design, large pop-ups to get the attention of your customer. However, Google found nearly half of all buyers are millennials which mean most of your customers are smart enough to navigate through your website if the need arises.
Behavioural studies have confirmed that fewer products on the Home page with more text describing a specific topic will result in an increase of overall sales . This works because it improves readability. On the other hand, your company can focus better on specific products.
6. Simplify your checkout process
Your website design can be further improved by simplifying the checkout process. Research shows that over 27% of user abandon their carts due to a complicated or extended checkout process.
Amazon has earned fortunes by switching to one-step checkout. You can improve your check out page design by removing the navigation bar. Yes, there is a chance to lose a sale for every opportunity you give a customer to navigate away from the checkout process.
Include elements like certifications badges in the payment page to gain trust & look legitimate. Also, try a subtle request to capture email address by offering a free digital download. It can help you with your future marketing campaigns.
7. Focus on Up-selling
Studies have noted that Upselling is actually 20 times more effective than cross-selling online . However, we still see more of cross-selling these days.
Offer discounts on bulk purchase, discounts based on the payment modes, draw up the users to cheaper options only to reveal more expensive & premium items later. Behavioural economics suggests that this strategy works!
8. The Five-minute recipe
Having a live chat option on your webpage has become an attractive necessity.
Interesting Research on the impact of speed-to-call on conversion by Lead Response Management found that it is 100x more likely to successfully contact a lead if you respond within 5 minutes and 21x more likely to qualify that lead.
Further, it is also recommended to take at least 6 attempts to reach your leads before you decide to flush it out.
9. Earn more referrals & recommendations
Behavioural studies have confirmed that more than 80% of consumers purchase a product based on recommendations from someone they know .
Use the power of social selling to earn more referrals & recommendations. It is fascinating to know that it can work equally well for B2B clients. Over 70% of B2B companies report that referrals convert better and close faster than other types of lead .
Let us know your thoughts. Contact our team to know the latest digital marketing & sales solutions.
