TruLocal, a new community-focused, e-commerce company that empowers local businesses and communities to thrive, announced today the launch of its digital marketplace that enables easy and convenient online transactions between locally-owned, brick and mortar retailers and local consumers. TruLocal’s solution provides local retailers with an entirely new marketing channel, robust digital capabilities, and a scalable process to connect with consumers within their communities. Through TruLocal’s marketplace, consumers can find what they want in local inventories, comparison shop conveniently, and choose to pick-up purchases or have them delivered on the same day. As a result, consumers get the products they want with the same convenience and safety they are used to, and their dollars are spent at small businesses that create local jobs, boost their local economies, and make up the unique fabric of their communities. TruLocal’s digital marketplace will be available in August 2020 in Fort Myers, FL, Indianapolis, IN, and Tucson, AZ. Please visit TruLocal.com for updates and additional information martch news.
TruLocal’s digital marketplace is focused on a sector long-overlooked by e-commerce behemoths and enables small, locally owned businesses to increase sales and compete more effectively in omni-channel e-commerce. The company is currently in discussions with several other municipalities to expand its digital marketplace to additional markets across the U.S. as consumer shopping journeys evolve and more small businesses recognize the growing importance of e-commerce transactions.
“At TruLocal, we recognize the synergy between communities and their retailers, particularly in creating the distinct characteristics of local culture, and we want to empower that relationship to help rebuild local economies,” said Susan Hollingshead, Co-founder and Chief Executive Officer of TruLocal. “We provide the technology infrastructure, operational expertise, and marketing support that bridges local retailers and consumers so they can conduct e-commerce locally, versus seeing those valuable dollars leave their communities.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
