logo
logo
Sign in

GIS Software in Agriculture Market Business Strategies by Leading Industry Players by 2024

avatar
BIS RSRCH
GIS Software in Agriculture Market Business Strategies by Leading Industry Players by 2024

According to the United Nations (UN), the world population, which stood at 7.7 billion people in 2019, is expected to reach 9.8 billion by 2050, pressurizing the food and agriculture value chain to achieve increased yield levels year by year to meet the global food demand. With limited and constantly depleting natural resources and reducing arable land due to global urbanization, the need to optimize farm resources in order to produce agricultural commodities optimally is rising by the day. Government across nations globally are actively indulging in developing efficient farm management practices to assist the farming sector in achieving the goal of food self-sufficiency.

The trend of GIS software in agricultural industry is not only prevalent in developed countries, but developing countries are also gradually realizing its importance. Governments of several countries have also realized the need and advantages of these technologies, and thus their initiatives to promote these smart farming techniques are expected to further drive the growth of the market.

With rapid technological development in farming practices in the last decade, the global agriculture industry has transformed immensely, largely characterized by modern farming practices, owing to the implementation of smart farming solutions. Such solutions include geographic information systems (GIS) that make farming profitable by focusing on site-specific planning. The mainstay of this transformative trend is attributed to key factors such as rising global population, high-income growth, shrinking arable lands, and increasing shortage of manual labor in agriculture. The growing support from government bodies globally has boosted the development of GIS solutions, thus leading to growing adoption levels of the GIS software solutions offered by players in the market. Driven by this change, numerous private players have customized their business models to suit the industry and provide the customers with flexibility to apply the GIS technology in farming practices. As a result, the adoption of GIS software in agriculture industry is anticipated to progress due to the ever-growing affinity for more convenient solutions than the traditional methods in agriculture.

Though, the application of GIS software in agriculture renders good results for farmers, leading to profitability in the business, the applications also face a few restraints. Since farmer incomes globally are not very high, the cost associated with the subscription of GIS software solutions often overpowers the benefits. The adoption of this technology may be high in the developed nations, it  is at a fairly nascent stage in developing countries, especially Asia-Pacific Japan and Middle East Africa.

For Sample Report, Click here: https://bisresearch.com/requestsample?id=828&type=download

The competitive landscape for the GIS software in agriculture market demonstrates an inclination toward companies adopting strategies such as product launches along with partnerships, collaborations, and joint ventures. The major established players in the market are focusing on product launches and developments to introduce new technologies or developing further on the existing product portfolio. ESRI, Trimble Inc., Topcon Corporation, Hexagon AB, Pix4D, Autodesk, Inc., and Oracle Corporation, among others, are some of the prominent players in the GIS software in agriculture market. The market is highly fragmented with the presence of many small- to medium-sized companies that compete with each other and the large enterprises.

In order to generate public awareness about their existing and new products and technologies and compete with the competitors’ product portfolio, key players operating in this market have ramped up their product launch activities over the recent years. This has been the most widely adopted strategy by the players in this market. For instance, In October 2019, ESRI launched ArcGIS Online for cloud-based GIS software solutions, which would aim at capturing a larger customer base that can access internet and carry out farm operations. Similarly, in October 2019, Hexagon AB launched GeoMedia, which is an on-cloud GIS software solution for precision agriculture.

collect
0
avatar
BIS RSRCH
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more