How many times have you looked at a postcard and wanted to buy something?
The world and its marketing trends are changing dynamically. But what remains constant yet highly profitable are certain tools of marketing. And this is what brings us to postcard marketing! Postcard marketing is one tool that thrives even in this era of digital business.
“Need more customers?” try postcards!
“Want to attract more audience” opt for postcard marketing!
“Wish to reach a specific bunch of buyers” contact them through company postcards!
From promotions, event updates to coupons and offers – all aspects can be covered by postcard marketing. With a proper network of distribution, postcards are more likely to reach potential customers. As promotional emails mostly go unnoticed, this is a better and effective way to boost your company!
Scroll further to find out more about the top postcard printing services and everything else about postcard marketing.
What is postcard marketing?
Postcard marketing is a form of printed marketing. In simple terms, it is a direct mail marketing tool. It optimizes marketing strategies and helps promote companies. Statistics show an increasing number of companies use postcard marketing. This mostly helps with event promotion, product launch, discounts, offers, limited duration sales, etc.
What makes it great is the fact that this enables mixed marketing to operate. Along with digital modes of marketing, postcard marketing drives the audience to be interested in your services. Adding on to this is the advantage that print marketing, being a physical mode is certain to bring outputs.
So stop worrying about the promotion of your latest offers, and switch to postcard marketing right ahead!
What are the essential postcard specifications?
Promoting your brand through postcard marketing is important. But more important is the need for suitably customized postcards. The design, dimensions, color scheme and quality play a bigger role in influencing clients.
What is a necessity under this situation is to avail of the best postcard printing services around you.
Let us take a look at the most popular postcard specifications, companies use:
The color
It is best to use multiple colors to make your postcards appealing. The use of 4 color schemes on one or both sides is very popular. Along with it, the fonts must be matched to compliment the whole idea. The use of glossy elements makes the content stand out.
Dimensions
Both colored and monochrome postcards are used. But the color format being popular, there are different dimensions available. These include 4.25 x 5.5 or 4 x 6 or 4.25 x 6 sizes. 3.5 x 8.5 or 4 x 9 or 5 x 7 are also widely used. For larger postcards, the sizes are 4.5 x 11 or 5.5 x 8.5 or 6 x 9 as per the client requirement.
Material
This is something which largely depends on your company and their investment. Some companies use the average quality paper. Others opt for 12 pt. glossy paper or glossy UV which makes the postcards more eye-catchy. The second case requires more expenses due to better quality as compared to any normal paper.
How to avail of the best postcard services?
If your company has decided to go for postcard marketing, the next step is to get the ideal postcard printing services. Certain factors to consider here are the service costs, turnaround times, expertise, quality of services and so on.
While estimates vary depending upon the bulk of your order, a proper check before entrusting a company is necessary. Printing and postage also require separate costs. Based on the product quality needed, mail and delivery services available and whether the charges are optimal, your company should select the right postcard printing services.
Plastic Mailers offers the most professional looking plastic postcards and gift card mailers for direct mail marketing campaigns that work & deliver results.
