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With 80% Local Procurement, Solar Diamonds Tools Is Setting Benchmark in ‘Vocal for Local’

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Savita Dahake
With 80% Local Procurement, Solar Diamonds Tools Is Setting Benchmark in ‘Vocal for Local’

As we move towards a bigger picture of economic prosperity and sustainability, with self-sufficiency as the plan of action, we rarely come across manufacturers and companies who take pride and try to fully employ Indian resources for the purchase of components and raw materials. The pandemic has transformed from a crisis to a full-length phase having control over the entire financial year. And with all the bad news came the necessity of much-needed concept that is self-dependency. For years what we operated was a China-dominated market and since the unhealthy trade relations have come to the forefront, people have developed responsibility and are motivated to go local, and to attract global share to the Indian market. 

Solar Diamonds Tools, a Mumbai based company manufacturing diamond tools, is breaking grounds by going China free since years and have developed exceptional quality services. In conversation to The Machine Maker, Avinash Sharma the Marketing Head of Solar Diamonds Tools spoke about how the company has managed throughout and insights on self-sufficiency.

Freight and workforce challenge

Avinash informed that due to the small size of their products but high volume, they opt for air freight services for transit both domestic as well as an international order. During the Lockdown, there were orders from the East Asian market, but the company did not have any options to transport the order.

But during the entire operational stage in the last 3 to 4 months, the major challenge was workforce as the guidelines proposed to operate at 1/6th capacity and the problem of migrant labour further intensified their difficulties. Further, the worsening conditions in Mumbai increased their vulnerability to risk and time-consuming processes to ensure safety. The other challenge was from the side of logistics as the suspended freight made them reduce orders and even currently the facility cannot be accessed everywhere, hence, there is no smooth functioning. However, the production has not been affected and there is sufficient demand. The company’s dependency on manpower and freight has caused some major challenges in its operational structure.

‘Make in India’: A target for all

The company’s 80% dependency is on the Indian supplies and the rest 20% is imported to an extent from the USA and Germany. “We are importing that percentage because it is not available in India, otherwise we are not very keen to import, and we are very much interested in acquiring it domestically,” expressed Avinash. He further explained that it was needed much earlier still many manufacturers were practising self-sufficiency while others were vulnerable to the competitive edge. Over the years they have experienced their customers’ shift to Chinese markets due to the price difference, yet much before the outbreak, they started to shift back as the desired quality was not achieved. He said, “It will take more time, efforts, and commitments from all Indians.” This has been the reason behind the increase in business in last month as people have started to shift, especially the automobile industry which used to import a sizeable percentage, has started to develop indigenous components. It is a chain, the production has gone up and so is the demand. The transformation is happening gradually with a shift to the East-Asian countries like Vietnam and Indonesia. The major challenge causing the import graph rise is the price quotient.

Read Full Story @https://www.themachinemaker.com/machinemaker/avinash-sharma-solar-diamond-tools-set-benchmark-in-vocal-for-local

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Savita Dahake
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