We have heard it time and again that content is king. For proper search engine optimization (SEO), content needs to be used in the best manner. However, sometimes, there are issues with the content, which can prove to be a barrier for SEO. Duplicate content is one such issue. Plagiarism issues are not uncommon, and many projects and websites have been penalized for using plagiarized content. However, if you have duplicate content within a single page, there is no rigorous penalty for the same. As per a leading SEO firm in Atlanta, duplicate content within a single page can negatively affectuser experience.
When Does Duplicate Content On the SamePage Become a Problem?
When the best SEO Company in Atlanta was contacted for views regarding the above-mentioned topic, they opined that duplicate content on a single page could become an issue in certain circumstances. One has to keep a notice on the website visitors and their activities. If you see that the visitors bounce back because of repeated content, work needs to be done in the area. Also, many visitors might not navigate to other pages of the website because there is duplicate content on a single page. If these things happen, then it is alarming for sure, and the problem needs to be addressed as soon as possible.
Experts opine that you have to keep a check on three metrics to understand the effect of duplicate content on a single page on SEO. The three metrics are bounce rate, average time on the website, and exit rate. However, the duplicate content will not be applicable to any kind of call-to-action content. That can be repeated quite many times on a single page on the website.
Google and Duplicate Content Issue
It is quite relieving to note that there is no supplicate content penalty charged by Google. Duplicate content is filtered by Google in SERPS. Copied content is also demoted by Google in SERPS. However, for unique and high-quality content, which adds value for the readers, Google rewards the content. Spun content, which is copied from other web pages, is penalized heavily by Google. Generally, such content is low quality, and good websites don’t have such content. If you want to rank high on Google, refrain from using copied or duplicate content, which is present in other trusted websites.
Role of an SEO Company in Content Development
For SEO, content is the main thing. As a business, if you are looking for an SEO company, ask them regarding the content. While some SEO companies have their content team that develops content as per SEO requirements, many other companies ask the client company for content. Whatever be the source of the content, the SEO company must ensure that the content is unique, of high quality, and most importantly, original and plagiarism-free. In case there is duplicate content within a single page, it is recommended to replace it with some other valuable content to avoid any kind of problem.
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