Your response to the needs of the customers is the basis of making or breaking every deal.You need to deliver superior and consistent customer experience to increase customer retention through all possible channels.These customers will serve as loyal advocates to get better sales.If you are making it a long, complicated, and a confusing process, you might lose your business to competitors.To meet ever-changing customers’ demands, organizations nowadays invest their time and money in Customer relationship management (CRM) solutions, like Salesforce CPQThe software is excellent to track activities that provide an opportunity to manage relationships with customers once the deal is closed.The quote to cash software and strategies in the current market are evolving swiftly with greater precision.
This happens in every aspect of the sales cycle, from product pricing to the process of complex product configurations.The Salesforce CPQ offers in-depth insights into the customer’s needs and enables them to act smart.
Such traits allow winning the latest deals in the complex and competitive selling space.CPQ implementation can drive peak sales performance of the organization.
The CPQ platform will enable the business to reduce churn and increase revenue with CPQ in the following way:1) Enhances PerformanceTo drive productivity in the new CPQ sales environment, business leaders can build a powerhouse salesforce to establish a relationship with buyers.The truth is that most sellers only spend 30 percent of their time building relations with the customer selling the product.The remaining time is used in administration tasks, searching for sales information in spreadsheets.
They have to configure and check the pricing of products manually.With CPQ, they could work smarter, respond faster, and delight customers better.The CPQ platform will also enable the seller to provide customers with a more authentic and a great experience.The focus of the current market has been shifted to helping customers and fulfil their needs and solve their problems.Sales leaders are also reducing friction in their workflow by using Salesforce CPQ solutions and eliminating manual processes.When you remove the need to update spreadsheets and disconnected ERP and CRM systems manually, then sales reps will be able to deliver customized and accurate quotes in minutes.
For More: Salesforce Community Cloud Strategy 2) Reducing Churn RateReliable CPQ software will also lead to a reduced churn rate by maximizing face to face selling time.Modern CPQ software offers mobility, machine intelligence, and newer applications allowing sales representatives to create tailored proposals and offers for the customer making use of the right channels on the right devices.It also reduces heavy lifting, allowing sales reps to focus more on sales development and engagement.To close deals faster, one needs to respond quickly, supportively, and accurately to advance the interest of the customer.