In this technology-driven era, keeping on top of the competition against the big guys is a bit of a challenge. With no further business plans, your entire operation will cease to exist thereby losing opportunity as well as credibility. The market moves differently year after year. Whatever works today may not work tomorrow. To keep track of the changing prospects, your company needs to step out of the shadows and tune in to traditional and digital marketing for sustainability.
The Truth About Traditional and Digital Marketing
Without a doubt, traditional and digital marketing has its pros and cons. Though they both work differently, you can never go wrong choosing one after the other. By definition, traditional marketing is the old fashion way of reaching your potential buyers and customers offline through the use of the following methods:
- Print ( newspapers, magazines, among others.)
- Broadcast ( TV, radio, etc.)
- Telephone ( telemarketing, SMS marketing, etc.)
- Direct mail ( postcards, catalogs, etc.)
- Outdoor ( billboards, brochures, flyers, etc.)
On the other hand, digital marketing is a method of expounding your market reach through the use of digital devices that involves the following:
- Social Media ( Facebook, Twitter, YouTube, Pinterest, among others.)
- Search Engine Marketing ( Google, Bing, etc.)
- Content Marketing ( Blogging, Content Curation, Guest Posting, etc.)
- Email Campaigns
- Banners and paid ads
As mentioned, both strategies would yield good results depending on its implementation. Several companies may find traditional to be more effective than digital, while others may find it the other way around. Needless to say, these strategies require you to take extra cash out of your pocket for it to work. The advertising budget set for either one of these marketing methods could reach up to thousands of dollars depending on your spending capability. Moreover, there’s no guarantee that you make ends meet at the end of the day. Basically, it’s a “trial and error method.” Nonetheless, both are a great tool in delivering your products and services to your specific target market as long as the strategies and budget are used appropriately.
Why Not Combine Both?
In recent years, the rise of digital marketing has been so tremendous. A large percentage of the market has transitioned to the digital age. It’s evident through the use of mobile devices, computers, among other advertising gadgets sprouting like mushrooms in the wild. Through this aggressive shift, traditional marketing was left below the pedestal, to say the least.
If you pay attention to big companies such as Verizon, Microsoft, Motorola; they’ve been so competitive towards their target customers adapting to the changing market thus combining both traditional and digital marketing for sustainability. They have been inventing ways to innovate their marketing piece, incorporating video, sound, NFC, LED lights, LCD video display, among others. A custom electronic device such as video brochures added to your marketing materials is a good tool to reach your target audience. Apart from its uniqueness that will set you above the competition, it’s cost-effective too.
The Bottomline
Just like those big companies, combining both traditional and digital ways of reaching out to your desired market; the call to merge both strategies depend on your business goals, budget, and time-frame. Results vary from time to time. Either way, each strategy is a good tool in marketing your products and services. But combining them both could give you great results beyond what you expect. As they often say, “Two heads are better than one.'' Or should I say, “Two strategies are better than one”.
You decide!
Several companies take precautionary measures to prevent the spread of the disease while keeping them afloat.
But with all those safety measures placed, the virus hasn't stopped yet and most countries are having a difficult time controlling the situation which makes you question the effectiveness of the strategies implemented.
The first four months after the first case, have been a roller-coaster ride for most of us.
Just look around, they were not even following safety protocols.
That being said, the information provided via mainstream media could be somehow irrelevant for some and needs a totally different approach.
The Power of a Video BrochureFrom a business standpoint, a custom video brochure is a perfect medium to use in spreading awareness and safety while helping your company reach a larger recall.
The global microdisplays market size is poised to reach USD 3.42 billion by 2025, according to a new study by Grand View Research, Inc., progressing at a CAGR of 19.1% during the forecast period.
A microdisplay is a microminiaturized display with a diagonal screen size of less than two inches.
Microdisplays are compact small-sized displays with a large number of pixels and high resolution.
Microdisplays are being increasingly used in rear-projection TVs to increase voice and image clarity, besides reducing the overall cost.
Excellent picture quality, high resolution, compact size, and low power consumption have led to increased adoption of microdisplays in consumer electronics, military & defense, and medical applications.
In 2017, LCD-based displays dominated the market owing to their low cost, relatively high brightness, and a rather simple manufacturing process.Moreover, high consumer demand for small form factor (SFF) microdisplay devices with improved features, such as faster response, more colorfulness, higher power efficiency, and better contrast is projected to create significant opportunities for vendors in the market.
