There’s a simple truth in life that you can’t be everything to everyone. For many of us with that burning desire to make a difference—that is a hard truth to swallow. We want to believe that we can help everyone, not just a handful.
Maybe you started your business with the humble goal of enriching people’s lives and providing authentic solutions to real-world problems. With this empathetic mindset, you skipped defining your target audience because you believe that a narrow focus limits your impact on the world.
Yet, if we approach this topic from a different perspective, lacking a clearly defined target audience actually dehumanizes your brand. To be human is to embrace our vast diversity. From what we need to what we like and the problems we face, we are all exquisitely unique—and therefore see the world through different lenses.
Social Media Marketing that targets the masses can’t possibly dig deep and connect audience members with your brand on an emotional level when we all move through life with diverse perceptions. And messaging that is too broad can’t possibly make a robust impact on the world.
A practical, empathetic marketing strategy includes powerful, emotionally engaging content that your target market will feel was meant just for them—because it was!
What is a Target Market?
A target market is simply the phrase used to describe the group of people that need what you have to offer. (And again, that’s not everyone—and that’s okay.)
Clearly defining your target market:
Allows brands to connect on deeper levels with their audience because the content you create specifically touches on things relevant to them.
Means you won’t waste time placing content where your target audience rarely hangs out. Be intentional. Part of understanding your audience is knowing where they like to hang out.
Allows you to make a real impact on people’s lives because you know what pain points your customers continually face. You can refine your products and services to alleviate those problems.
Ensures your marketing strategy is cost-effective.
Your target audience is out there. They need your help. Defining your audience better equips you to reach them with ease and make the most of your marketing strategy.
How to Find Your Tribe
To find your tribe, you must know who you are looking for. Otherwise, you’ll wander around aimlessly, missing many opportunities to genuinely connect with your audience. Begin by looking at your niche. What is the overall persona of someone drawn to what you offer?
But don’t stop there. You need to know demographics—ages, genders, family structure and education levels. Now, go deeper. Psychograpics take you further inside the mind of your audience. Knowing specific tendencies, characteristics and preferences of potential customers will help you discover who it is you are creating for.
As an empathetic brand, you want to know fully and genuinely engage with the people looking for the solutions you can provide. This is precisely why defining a target market ultimately deepens your impact rather than limiting it.
Telling Your Story
Think back to when you were a kid. You can probably remember specific books or stories that you loved. And maybe some you did not. That’s because not all stories are meant for you—and that’s okay.
As a Social Media Marketing Agency, accepting that not everyone needs to hear your story is an empowering thing because it allows you to focus your attention on those who do need it. Rather than throwing a vague message out there about who you are, work to connect deeply with your tribe.
And if you are looking for expert help to discover and craft messages that tell your story and cultivate a sense of belonging for your target audience, don’t hesitate to reach out. At Branding Bear, we love helping brands bring real value, meaning and purpose into the world. Together we can make beautiful things happen!
Scopio Images’ vision of creating diversity through photography has been featured in Yahoo news & Yahoo Finance!
We couldn’t be more excited!
Search for “Christina Hawatmeh: Changing Perceptions: One Image At A Time” and read the write-up.
Know how we’re causing a disruption in democratizing photography for everyone.
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If you have a burning desire to discipling others, this is for you.
We have given you all the Bible verses and commentaries in the Coach’s manual that you will ever need to disciple a new Christian.
Advertising is rather essential if you actually want to get people to notice your online store and buy your products, but actually creating a successful ad campaign is not the easiest thing in the world, especially if you aren’t a professional marketer.Either you opt to hire a vetted PPC Company that is knowledgeable with eCommerce businesses, or you can try and go it alone.
This guide will explain why.What Can a PPC Company Really Do For You?Whether you are brand new to the eCommerce scene or are a veteran e-store owner, you likely already have an idea as to the importance of PPC advertising.
Being able to serve your ads across the web on important sites like Google and Bing is one of the best ways to attract new and old customers to your website.With the right ad copy and the right targeting, PPC ads can generate an incredible amount of revenue, and even be scaled in order to help grow your business.
Can’t you just spin up a Google Ad campaign yourself?That is not an easy feat, for several reasons.First, no matter how well you think you know your audience, you might not entirely know how to target them.
This is more of the realm of professional marketers who have years of experience when it comes to running ads.
You may have a general idea of how to target them, but getting into the finer details that can make or break a PPC campaign is where the money is made, and you likely don’t have any direction here.Where a PPC company comes in is in their ability to offer sound advice and strategy, in order to help you effectively grow your business.
Some ways are pretty easy as well as quick, while some are pretty challenging and time-consuming.Different people have diverse perceptions about link building, and many are unsure what makes a backlink good or poor.
Internet is stuffed with various reviews, suggestions, tips, and guides about link building, but hardly any of them tells which strategies are worth for your business.
How are you going to distinguish between the good link building strategy, the bad, and the ugly one?In this article, we are going to tell you what link building strategies are worth in 2020 and what tactics have gone useless.
In 2020, the search engines are working harder than ever to kick out the websites from its results that use poor or bad link building methods.
Google does not love the guest blogs only intended for earning links as it loves the natural links, not the artificial ones.To make Google consider your guest blogging practices genuine, make sure to do this only for reaching a larger audience and brand awareness instead of getting links.
Make sure to keep your hyperlinking in the guest post to feel more natural and meaningful rather than just stuffing your domain name in any random term.Niche DirectoriesMost people think that directories are useless these days.
