Nativo, the most advanced content technology platform for advertising, today announced a partnership with LiveRampⓇ (NYSE: RAMP), the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo’s integration with LiveRamp, advertisers and publishers will be able to improve personalized content experiences for consumers and simultaneously enable enhanced targeting, measurement, and monetization.
Nativo advertisers now have access to a people-based buying solution that provides end-to-end addressability throughout the advertising supply chain. The company’s integration with LiveRamp enables advertisers to resolve hundreds of consumer datasets from devices, marketing platforms, or internal systems, through consolidation and de-duplication, into the best representation of an individual. This enables improved targeting and highly accurate attribution and measurement at scale.
Through this partnership, Nativo will also provide its network of publishers access to LiveRamp’s Authenticated Traffic Solution (ATS) so publishers can connect their addressable inventory to advertiser demand. ATS enables a three-way value exchange among brands, publishers, and consumers: consumers retain control over the use of their data, publishers deliver valuable content experiences and brands enhance customer interactions through improved personalization.
https://www.martechcube.com/adtech-firm-nativo-partners-with-liveramp-to-deliver-addressability/
Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector.
This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand side platform (DSP) DynAdmic in July 2021.Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature.
This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount.
Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.
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What does the most effective advertisement network for mobile games provide that is mosting likely to make them the right firm to buy?They Concentrate on Engaging The term interaction is just one of the most vital when choosing an advertisement network.
You intend to choose a firm that is constantly working to obtain extremely interesting individuals.That indicates that they are producing advertisements that are encouraging people to click.
They are fascinating, distinct, as well as created to bring in people.
Not all ads are intriguing adequate to click on, yet the most effective ad network for mobile video games is able to create those that are.A Versatile Suite of Solutions An additional point to try to find in these firms is what kind of solution they use.
Some provide a series of chances for you to market.
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