The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.
Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before. Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.
Temporary Closures
With looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments. This can be changed anytime on the Info tab on GMB.
It’s a sad but needed measure right now, so don’t be afraid to use this when necessary. And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.
Change Your Opening Hours
It could be that COVID-19 restrictions have meant that your opening hours have now changed. Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!
To change your opening hours, visit the Info tab and scroll until you find your hours of operation.
Dine-in, Takeout & Contact-free Delivery
Thousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses. And if you’re one of them, you need to let people know how you’ve improved. Google My Business now lets owners add dine-in, takeout and contact-free deliver options to your listing, ensuring you still get to maximise your footfall, orders and revenue. Even better, add your products to your account, too.
Online Appointments
If your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition. Make sure you shout about this and add it into your GMB listing.
Fill out your Services tab on your account too, as to not miss a single income opportunity. Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.
Safety & Hygiene Measures
On the 11th of September, Google My Business added more in-depth health and safety attributes to their range. Business owners are now able to add: • Masks required for customers or staff • Temperature checks required for customers or staff • Appointments or reservations required
This is great for any B2C organisation with a physical store. However, be sure to stick by any rules and safety measures you commit to on your Google My Business listing, as this may be a deciding factor in why new and existing customers chose to come to you, rather than a competitor.
Announcements
Google now gives business owners the chance to provide text-only announcements for COVID-19 related updates. This means you’re able to quickly let any potential visitors know of any notifications and keep the public and yourselves safer. These updates are shown on your Google My Business profile, on Google Maps and Google Search.
If your business has been affected by COVID-19 which, let’s be honest, every organisation probably has, you need to ensure that you are taking serious steps to keep everybody safe. And keep people up to date on your business activities is the first step.
You could be struggling to get your new business off the ground in this post-COVID-19 world, unaware of where your customers are coming from, or just unsure of your next marketing strategy. We can help with all of this, so get in contact today and let’s move forward together.
You go to Google browser and search for “best pasta in XYZ.”On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ.
What are their hours of operation?After considering all of these, you finally pick one place to get your pasta delivered and call the contact number listed to place your order.In the middle of your search for the best pasta in XYZ place, you were most probably checking out what marketing professionals call GMB listings.Google My Business or GMB lets businesses advertise their Profile and website on Google Maps and Search.It allows businesses to connect with their prospective and existing customers, publish regular updates to their Business Profile and learn how people interact with their business in local search.GMB plays a crucial role in a business’ local search visibility, and it helps owners put their business in front of their target audience.
However, there are many other ways this can happen.In this blog, we will find out how to remove or merge duplicate GMB listings.A QUICK RUNDOWN: WHY GMB IS CRUCIAL FOR YOUR SUCCESSGMB is a valuable tool that helps your business get discovered by its target audience in the local search.When local consumers are searching for your business or other businesses/products/services similar to yours, you will want to be present in the search results.Moreover, when you provide complete listings on Google My Business, you are 2x more likely to win the consumers’ trust.Your Business Info Becomes Easily AccessibleWhen your business is listed, users find how, when, and where they can visit you, either via your website or physical location, get other contact details and check your hours of operation from there itself.It is crucial to keep your business info updated, as you wouldn’t like to leave your prospects hanging around for any details they might need about your business or its offerings.You Can Manage and Edit Your GMB Listing on the Fly in the SERPsAll you need to do is sign in to your Google account either on your desktop or mobile, search for your business, and you can then manage and edit your GMB listing as though you were in the Google My Business interface.Thus, in case you have to close your physical store temporarily, you can edit/update this information on your Business Profile directly to let your customers know.Similarly, when you reopen your store, you can sign in to Google My Business and inform your customers about the same.
Pretty straightforward and convenient, right?WHY IS IT ESSENTIAL TO REMOVE OR MERGE DUPLICATE GMB LISTINGS?Duplicate Google My Business listings can be troublesome.When you have duplicate GMB listings, it is possible for Google to rank the incomplete one with zero customer reviews and ratings while discarding the listing with many reviews and all your business details.Needless to say, this will severely impact your local SEO, and the lack of ratings and reviews on the listing might drive away many prospects as they would have nothing to rely on.Remember that multiple GMB listings can exist for the same business in Google, but duplicate listings go against the search engine’s guidelines.That’s the reason it is critical to fix the duplicate GMB listings issue for your business.Think about these:When multiple listings are appearing on Google for a particular business, the information present could be puzzling or clashing to the potential customers.As stated earlier, Google might display an out-of-date or inaccurate GMB listing with incomplete business information and no reviews.
GMB can’t merge two verified business listings.Make sure the address mentioned in your duplicate business listing is exactly the same as your business’s physical address.In case the addresses match: Contact Google to submit your request for merging the two GMB listings.
Go to Google My Business Contact Form to do this.In case the addresses don’t match: Utilize the “suggest an edit” option available in Google to suggest that the incorrect address doesn’t exist.
Google My Business Training Guide has all the essentials a local business needs to rank and drive traffic from within your local community.More Detail information visit website: https://smallbizwebagency.com/product/google-my-business-training-guide-ebook/
When it comes to your online presence, ‘good enough’ just won’t cut it.
You need a platform that’s been meticulously put together from the ground up, that will engage your audience and suitably reflect the quality of your brand.
Excellence isn’t found by accident, it’s achieved through hard work, by people who know exactly what they are doing - And that’s where Augmetic comes in… Augmetic are a full-service Web Design, SEO & Web Development provider, who are ready to team-up with you right now, to assure that your next digital project reaches its full potential.
At Augmetic, we have complete faith in the abilities of our web development team and are confident that we can provide the growth that your business needs.
When we embark on a new web project, here are some key considerations that we take into account: - To design a home page that engages the audience- Ensure that answers to all common queries are easily located- That all relevant product information is accurate and easy to view- That we include media that is representative of your business, its products and/or services- There are genuine customer testimonies that will influence potential new customers Augmetic will create a bespoke online presence for your business, providing it with everything it needs to grow and flourish.
Augmetic has a fantastically driven team of talented and creative web designers, ready to design and build your next website, and help to propel your business right up to the top of the search engine list.
I contacted a professional SEO company providing local SEO services.
Yellow Pages, Yahoo, Google, Bing, etc) that target local/geo-targeted terms, for optimizing local search results.
The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites.
Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.With enhanced online visibility, I find that more local customers have started to visit my website, which is working to promote my brand.
I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks.
In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities.
Often businesses give their contract to an agency for digital marketing purposes and end up being disappointed.
This is because you haven’t asked the right questions.
If you are a business owner and you are venturing to get an agency on board, here is what you should be paying attention to.
Thus you need to ensure that the packages for local SEO in Melbourne can be made to fit your needs.
Today, eCommerce businesses are nowhere if they are not equipped to meet the competition on the web.
Magento is an open-source tool that gives businesses this leverage.
