![Google my business post image size optimization guide [2021]](https://d1tlrxy0mfxnyo.cloudfront.net/thumbnail/134941/af2d84b2-e39c-4c46-b769-b7aed5d00216.png?width=649)
Google my business allows its users to add posts to their profile. These posts can be successfully used to promote your products and services smartly, and also to give information about any offers, events, or discounts currently going on. These posts basically act as display ads that appear on your profile without paying anything. Google my business posts can significantly improve your local rankings and increase the click-through rate.
You can create six types of posts in Google my business:
- What’s new posts
- Event posts
- Offers
- Products
- Covid-19
Google my business post image size
- Ideal image size
The recommended size for Google my business post images is 480 X 270. An aspect ratio of 4:3 should be maintained. This is the standard image size that will appear correctly on the post thumbnail and the post itself. The images that you use in the post may or may not include text. If you are using text in your images, how would you ensure that the text on the image is eligible and sharp enough to appear correctly on GMB?
It is important to size your images correctly, so they appear as you expected on the post and post thumbnail. If you upload a very wide image, Google my business will probably crop some of the details of the image to fit it into the post frame. While this might be acceptable for generic post images, it might be problematic if the image contains useful text or information that you want to be seen on the thumbnail and the post itself.
If your image doesn’t have text in it, you might ignore the whole image size altogether but do pay attention to the aspect ratio.
- Avoid tall images
Unless you don’t mind having some of the details cut off, you should avoid tall images that are beyond the recommended aspect ratio for Google my business post images. If you use a tall portrait image, a lot of details will be hived off from above as well as the bottom of the image. So, make sure all the important details are included in the center of the image.
- Avoid wide images
Image sizes that are larger than the recommended sizes can be a trial and error affair, as you might lose certain information in the compression process. Further, it is not appropriate to use very wide pictures, as they will appear very condensed and compacted. If the image used is very wide, details will be cut off from both right and left sides and only the center portion will appear in the thumbnail.
Google my business post image quality
Here are some guidelines for choosing or creating the perfect images for Google my business posts:
- Select bright images with properly lit characters/subjects
- Use bright colors that pop to attract the attention of people
- Select photos that are relevant to your post
- For product images, use professionally made clear background images
- For text-based images, use light text on a dark background or vice versa
- Choose a font size that can be read from the thumbnail
- Add a caption to your image
Optimize your listing with posts
Google my business posts have a life span of 7 days. After that, they get expired and are stored on your profile for you to refer to. Thus, it is necessary to post at least once a week so that your profile never stays inactive. Posting consistently can significantly improve the impressions that you get on your Google my business profile.
The fact that your Google My Business posts expire after 7 days means that you have to constantly go back into GMB and post something week after week, again and again. The solution is to schedule out your Google My Business posts weeks or even months ahead of time.
RecurPost is a social media scheduling tool that allows you to schedule and set your Google My Business posts to automatically repeat. You simply need to connect your GMB listing to RecurPost and start scheduling. Along with post scheduling, you can also manage your reviews from the social inbox. All your reviews will appear in one place, and you will be able to reply to them straight from RecurPost. In short, you can manage multiple Google my business listings completely. There is a 14-day trial period using which you can try the tool for free. Click here to know more.
To know more visit: https://recurpost.com/blog/google-my-business-post-image-size/
Post updates and share news to your local Google My Business listings and let every visitor take notice of your business.In order to make the most out of your GMB listing, you should keep it up-to-date with all information related to your business.
Post updates and share news to your local Google My Business listings and let every visitor take notice of your business.
Using RecurPost’s scheduling tool, you will be able to create recurring schedules that go out on your GMB profile in a loop.Even by adding a handful of updates, you can sort out months of your GMB posts!Post new offers, deals, products/services and give all your customers a strong reason to keep visiting your store and buying new products from you.Post new offers, deals, products/services and give all your customers a strong reason to keep visiting your store and buying new products/services from you.
There’s so much you can attain by bulk scheduling your GMB posts regularly through RecurPost.What’s noticeable is that while creating Google my business posts, you can add a call to action button.
There are mainly 6 options available for adding a CTA to your Google my business posts: Learn More, Sign Up, Buy, Order online, Book, and Call now.
RecurPost’s Google my business scheduler allows you to schedule and publish posts to your listing.You can publish posts and add a CTA button to each Google my business post that will redirect your audience to a website.
Creating a Google My Business profile is undoubtedly one of the best ways to attract your target audience’s attention towards your brand and boost your local business’ rankings.However, working with Google My Business can get a bit mind-boggling, considering its numerous features.
Among all these features, there is one that you should use – GMB posts.These posts enable businesses to promote their brand, products, services, events, offers, and much more.Your Google My Business posts are shown at the end of the GMB Knowledge Panel, and these are an excellent means to showcase what your brand has got to offer the audience.GET AWARE OF THE GMB POSTS POLICYCrafting GMB posts is no rocket science, but before you get started with the creation process, you must be aware of the GMB Posts content Policy.When it comes to Google My Business posts, you would want to ensure that you are familiar with what is and isn’t cool.If you contravene the GMB posts content policy, the platform will turn down your post, and you will not be able to publish it just as it is.HOW TO MAKE A GOOGLE MY BUSINESS POST?To make a post, all you need to do is log in to your GMB account and go to your dashboard.
This option will probably not be here permanently, but in the meantime, it is there.OfferIf you have a special ongoing limited period offer at your business, these posts are best for you.While creating offer posts, you can set a start and end date, add titles, descriptions, and even disclaimers (such as offers valid for one per customer).
These product posts are only meant to strengthen and support brick-and-mortar establishments.When making a post, make sure to include a call to action.
It will allow you to monitor your results in Google Analytics, and the clicks will be displayed as Direct Traffic.INCLUDE PHOTOS OR VIDEOSWhile making a post, including an image or a 30-second long video will help capture the viewers’ attention.There is a controversy regarding the ideal image size within the industry, but most suggest that 1200 x 900 pixels is the best image size.Remember, Google My Business Post photos get cropped higher than centered, and this cropping is not steady at all times.Therefore, if you have overlaid text on your photo, run a test to ensure that the text is not getting cut off after publishing the post.It is also a great idea to check your GMB Post on a desktop device and a mobile device because the posts look different on both of them.Apart from this, Google also lets you upload up to 30-second long videos to your Google My Business post.GMB posts stay live for a week or “go dark” after the event date.
What happens is that the new posts push the old ones down.However, here the Covid-19 updates posts are an exception.
The world has changed, and we need to adapt our businesses along with it, check out our top tips for how to generate more business in a post COVID-19 society.Google My Business is a vital tool for local SEO and business owners have the chance to utilise it like never before.
Take a look below at some of the brand new GMB features and see which ones could be right for your organisation.Temporary ClosuresWith looming local lockdowns and the madness of March still fresh in our minds, Google My Business has given business owners the chance to temporarily close their establishments.
And, of course, if you have moved onto pastures new, you can mark your business permanently closed and remove your listing, also.Change Your Opening HoursIt could be that COVID-19 restrictions have meant that your opening hours have now changed.
Make sure you keep this up to date, as you don’t want any annoyed customers popping in past closing time!To change your opening hours, visit the Info tab and scroll until you find your hours of operation.Dine-in, Takeout & Contact-free DeliveryThousands of restaurants, bars and cafés have used these unprecedented times to diversify their businesses.
Even better, add your products to your account, too.Online AppointmentsIf your business can offer customers and clients appointments via online means, you’re possibly already ahead of the competition.
Ensure that your online booking platforms and working perfectly before advertising this service on Google My Business.Safety & Hygiene MeasuresOn the 11th of September, Google My Business added more in-depth health and safety attributes to their range.
A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products based on your location.
Once listed, the information from your Google My Business account will appear on
Benefits of having a listing:
When a user searches for your business’s name, it appears above the fold on mobile devices and on the top right-hand side of the desktop search results.
The users can easily find you on Google Maps and track the routes to your physical location.
You can build a reputation by making customers review and leave feedback about your business.
Google My Business is a platform offered by Google to businesses and organizations to manage their online presence on google.
If you properly verify and optimize your Google listing, it will help you acquire new customers.
As a reputed SEO Company in Pune, we give you the following methods to rank higher in Google listings.
Enter accurate and complete information about your business: Enter specific details about your business in the info section of your business listing.
Reply Reviews: When you give replies to reviews, it shows that you are attentive and committed to customer satisfaction.
Customer reviews are essential because other customers check reviews before sending inquiries to your business.
