Generic websites can be spotted miles away. The online market is saturated with businesses trying to get their foot in the door, which makes it really important to stand out from the rest. With website personalization, you can easily attract and keep the right people’s attention. Read our guide to find out what website personalization is and how you can benefit from web personalization tools.
Website Personalization Explained
In short, website personalization refers to the practice of affording each visitor with a unique experience of your site. This is determined based on characteristics of the site visitor and the goal is to kick generic and boring experiences to the curb.
The Benefits of Personalizing your Website
1. Reduced Bounce Rates
When people are shown things that they like, they’re likely to spend more time on your site. You need to give people a reason to stay and explore and by personalizing their experience, you’re doing just that.
2. Improved Customer Loyalty
Using the available web personalization tools you’ll be able to give visitors a welcoming experience and feeling welcome means that you don’t only stay longer but tend to come back. When the brand shows that it cares about visitors as individuals, understands them, and can offer exactly what they’re in need of, they stay loyal to the brand and trust them to continue offering only what is best for them.
3. Increased Conversion Rates
Call-to-action (CTA) is a great way to encourage site visitors to buy an item, read a post or watch a demo. When personalizing your CTA, you can remove irrelevant information. It can, for example, become extremely annoying when a website keeps asking you to sign up for a subscription list when you already have. To increase your conversion rate optimization, you need to personalize your CTA to give site visitors the assurance that you already know what they have and will introduce them to what you think they still need.
4. Make your Brand the Preference
Web personalization tools not only help to create a unique experience while someone is on your site, but can also influence how a visitor feels offline. Using the information gathered about a visitor while they were interacting on your site can help you create content to share with other channels that will resonate with them, making it a personal and effective experience while offline too.
5. Improved Return on Investment
Companies who use website personalization across the entire visitor experience, which starts at marketing, has shown a higher return on investments (ROI) than companies who don’t use it or only use it for one experience. Not only do they see an increase in ROI rates, but they also place themselves in the best position to identify behavioural changes in visitors and start implementing immediate change to adapt to it.
Although there are many more improvements to be gained through personalizing your personal or company website, these are some of the most beneficial. Make your site visitors feel like royalty by implementing the right tools to meet their needs.
There are over 250,000 new websites created each day.
Because of this, people are increasingly turning to web personalization software to help them attract an audience.
Now, you will be able to change the way the site looks, depending on who is using it.
The sites that go the effort of making a more personalized website will be able to reap the rewards.Better Chance of Developing LeadsWhen you are creating marketing materials, you want to make sure that you are grabbing the customer’s attention.
You will be able to display items that they have shown an interest in.
Customers will appreciate this feature, making it a lot easier for them to find what they are looking for.Boosting Customer LoyaltyIt’s a lot easier to get a return customer to come back for a second purchase than it is to acquire a new customer.
With the recent increase in online purchasing, businesses leveraging web personalization tools for improved website personalization are reaping the rewards.Buying online brings with it a level of convenience and ease that traditional shopping cannot match.
As the e-commerce landscape changes before our eyes, customers demand more engagement, optimized relevancy, and improved experiences from retailers.Website personalization has become important, now more than ever, for e-commerce businesses, as tailoring online shopping experiences is proving to be beneficial to both their brand strategy and ROI.While there are several different ways to personalize the customer journey, we take a closer look at the best web personalization tools and trends that successful e-Commerce businesses are putting to use.Recommended Web Personalization ToolsWith new web personalization tools being developed and released regularly, it can be difficult to determine which would benefit your website most.
Choosing the right tool depends on the type of experience you want to create for your customers, but we can recommend the following as some of the leaders in website personalization.Google Optimize: Google Optimize integrates with your Google Ads and Analytics accounts and utilizes data from your ads campaigns through A/B testing to optimize and personalize content for the user.
Google Optimize is free and most useful to small businesses, while Google Optimize 360 is a paid service for larger enterprises.Proof: Proof software offers a user-friendly web personalization tool that can create a variety of different user experiences on the same URL using a visual editor.
Text, images, layout, and more can be changed with ease, and clients can easily be segmented and targeted for personalization.Personyze: Personyze offers a full suite of tools utilizing machine learning and marketing automation to enhance website personalization and enhance the customer experience and each stage of the journey.
This web personalization tool offers advanced targeting functionality which draws upon real-time data for optimized targeting.Yusp: Yusp makes use of machine learning to analyze customer behaviour to personalize information displayed and products recommended to the customer.
Much of the content you find when you open your web browser, Facebook, or other sites is personalized to you.
This is done based on your internet behavior, web searches or things that you have clicked on that interest you.
There are many personalization tools used to make this happen.What is Content Personalization StrategyContent personalization is a strategy for the individualization of content based on a person’s needs and interests.
Online retailers will use personalization tools to personalize content and recommend products to customers based on their needs, wants and interests.Content Personalization StrategiesThere are several strategies used for content personalization.
More than 80% of marketers today use this strategy.
Using segmentation audiences are targeted by main factors such as industry, job title, gender, age-range and much more.
