This is a must-read if you are looking forward to hiring a digital marketing agency dubai for the first time or if you are planning to shift from one agency to another. The reason you are looking to partner with an agency could be because you would like to expand the digital opportunities that you have untapped so far.
To achieve this, you need to know the strength and weaknesses of the digital marketing agency that you wish to partner with.
Here is a list of handy questions you can ask any agency that you wish to partner with.
- Do they have official partnerships with Google or any other top search engines?
Check if the digital agency has a Google Partner badge. If they do, you can be assured that it means they have employees certified in Google AdWords. This will help to get access to the digital marketing partner’s own Google agency team hence you will have your campaigns run based on the latest innovations.
- Do they have work outsourced or built in-house?
Ensure there is transparency maintained between your organization and the digital marketing agency. Get clarity of who delivers the work provided to you. The work would be unique if it has been created in-house. You can get a point of contact who would be responsible to fine-tune the campaigns.
- How do they cope with industry changes?
Quality of work has to be delivered without the box thinking, to beat the competition. It would be good if the work you receive is top of industry standards. You need to ensure the agency has training conducted in regular periods for their internal team members and to the chosen members of your marketing team.
- What is the opinion of the brand brief provided?
A good digital marketing agency dubai will ask the right questions to challenge the brief you have provided. They would dig deeper to get more insights and clarity. Allow them to provide feedback that would give you a glimpse of their strategic approach.
- How will they work daily?
Know if your organization is provided with a client manager dedicated only to your campaigns. What kind of project management software do they use, is that a platform you can work on as well? How and when will the Media spend be approved and which medium are you planning to have the update in, is it via google drive or by any other marketing apps, know that before you begin to partner with them.
- What are the best achievements of the digital marketing agency so far?
What awards have they won? What kind of innovations have they attained to meet the customer’s journey? Apart from the white papers and case studies on the website, check what the agency is proud of.
- What metrics are included in the Monthly and yearly reports?
The agency should deliver easy-to-read and reports that can be analyzed that are self-explanatory. Ensure the metrics include CPC, ad positions, CTR, conversion rates of keywords, and landing pages. There should be ways to track ROI and paid campaigns.
- How many hours or days will they spend on each campaign?
If the payment to the agency is time-bound beware to get a transparent answer to this question. The amount of time dedicated to monitor, manage and optimize your campaign should be discussed before the campaign begins.
- What experience do they have working in your sector?
The agency should have experience working in the industry you cater to. This is a real deal-breaker. This will help them to bring a creative and strategic approach.
- How will they improve your website’s conversion rate?
Do not be carried away by talk of awareness and traffic. Ask how they’ll deliver more inquiries for sale and increase followers. This will increase clarity on your strategy of ROI.
- Do they operate on retainers?
If it’s a fixed cost of the retainer, check what are the deliverables that are part of the retainer. Check-in detail such as, how many social posts are they to deliver in a week, how many of it is video, carousal, storied, and image posts. What are the terms if you have to exceed the number of creatives because of an unplanned campaign? How will the costs be allocated?
- Do they provide content marketing as well?
No use if the agency is going to just strategize and execute the plan. They should also provide clear content for the way they wish to take the customer on a journey to convert into sales.
- Ask them for some of their works of website or campaigns they have run
This will give you an idea to benchmark the standard of the agency you are trying to partner with. You would also know how and what to expect from them.
- Will they provide long term or short term maintenance?
Will the agency you wish to partner with be able to troubleshoot post-launch of your website. Will you have to find another vendor to maintain your website or pay additional charges to get this service.
- What is the USP of your agency?
Find out what the Digital marketing agency thinks is their USP compared to their competition.
These set of questions would be able to provide you guidance to arrive at the right digital marketing agency to partner with.
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Now, when it comes to social media platforms, we all struggle to get recognition, likes and followers.
So, in case you are wondering how to increase followers on LinkedIn, here is how to do it:
Adding the ‘Follow’ Button of LinkedIn to Your Sites
Start increase followers on LinkedIn by adding LinkedIn “Follow” Button on your blog and website for making it easier for the public to follow you on your LinkedIn profile.
Don’t add it at the top as that would affect the speed of loading.
of your company communication can also help in increasing followers.
The Secret Strategies to Increase Twitter Followers Fast
How to Increase Twitter Followers
Get More Twitter Followers: Social networking is the most popular of Twitter after the microblogging site Facebook.
Now, these two mediums are used to increase business or personal popularity.
In this regard, the report on how microblogging site Twitter can be expanded.
If you want to increase Twitter followers, the first step is to fix the good username.
