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As brands strive to build a strong digital presence, marketers find themselves in a dilemma: should they invest in SEO or PPC to get the most of their advertising dollars.
This is where you realize there’s more to digital marketing than it seems on the surface.
Smart, informed decisions have to be made to ensure you bring your brand to the forefront.When done right, SEO and PPC can both help your brand gain visibility in SERP, but before you explore either of these strategies, it is best to do a thorough cost/benefit analysis.SEO vs. PPC – What do the numbers say?Here are some impressive stats that may help you make up your mind.
According to Moz, people are 8.5 times more likely to click on organic search results than paid ones.
That’s where SEO works wonders, as it incorporates relevant keywords to generate organic traffic to your website, by aiming to rank it on the first page of search engine results.On the other hand, paid search can get you a 1.5 times higher conversion rate than organic traffic.
Don’t be surprised – it’s all thanks to targeting.
