Content is the king, but do we see it that way in practice? We are so busy creating more & more content that we often forget to ask ourselves the basic question of “why, what & how”.
https://www.theinspiringjournal.com/a-complete-guide-to-content-marketing-in-2021/
#Content_Marketing #Marketing2021 #Content_Guide #Content_Marketing_Trends_2021
In this sense, it is important to recognize Ecommerce trends and how to apply them to generate better results.The pandemic caused by the so-called coronavirus has accelerated the adoption of ecommerces by up to two years, as this Forbes article outlines.This shows us that more and more businesses will become an online sales platform, much earlier than expected.Now, Ecommerce trends refer to those elements that, at the moment, have already been incorporated into the business and that can be the differentiators that any online store could put into practice.That is why in this content we have compiled the 5 main Ecommerce trends that are available so that, added to a solid Digital Marketing strategy , you can take your business to the next level of authority, expansion and sales.The Ecommerce trends that we will present below are the alternatives that can be added to e-commerce efforts so that better and more efficient ways to reach your audience , delight them and, of course, satisfy them are found .Read on and find out what they are!1.
Interactive virtual storesWithin the digital spectrum, more specifically within Content Marketing, there is a type of material that generates more engagement in the public than any other, and that is interactive content .These materials give the user the possibility to actively participate in the content and gradually discover the relevant information.
In this sense, interactive virtual stores are one of the trends in electronic commerce because it allows the potential customer to have a real and tangible exchange of actions and responses .The virtual reality has allowed companies to create interactive experiences with users, for example in rotating fashion and sport.An example of these are virtual changing rooms , which through the use of VR (Virtual Reality) allow people to know how they would look with clothes from the catalog without the need to go to the physical store.This is the case of Nike, one of the most important global brands, which has incorporated this technology in its online store so that users have the possibility of “trying on” shoes without leaving the house.The application through which the interactive experience could be accessed is called Wanna Kicks .Also, the calculators are other differentiating element that could add to ecommerce.
Your role may be to provide potential customers with options based on their budget.Imagine this: inside the calculator in the ecommerce you ask the user “how much are you willing to invest in a complete sports training kit?”.Depending on the response, your store may offer different options , with cheaper or more expensive materials, to increase the chances of conversion .If you want to know more about interactive content and how it can fit in with your virtual store’s growth objectives, download our complete ebook on the subject and explore its possibilities !2.
Voice searchMore and more people have a virtual assistant in their homes, such as Google Assistant or Alexa.
In fact, by 2025, 75% of households are expected to have it in the United States, according to Loop Ventures .With this comes the great opportunity for ecommerce to work with these technologies, for example, to appear within the results of this type of search .For example, it is possible that users order a pizza by voice and these assistants make their order directly to the stores, which represents a business opportunity for those who manage to position themselves within this technology.Everything indicates that Voice Commerce , as it is known, will be one of the most interesting models to attract and retain customers .3.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
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