Victor Metlege-Benefits of Social Media Marketing

Instagram can be a highly-targeted, visual marketing tool for your brand, if used in a right way.

Instagram can provide business with almost 25% more engagement and following over other social media channels.

This shows that Instagram is a prime platform that can build your brand over social media platform.The main goal of brands to adding Instagram to their marketing efforts is to only engage with the audience while increasing their fan base.

This will ultimately lead to a healthy stream of returns on investment for your online business.

Posting engaging, interesting visual content will attract your prospects that will more likely become your buyers.Infographics Appeared on Dubai Monsters Blog: http://www.dubaimonsters.ae/blog/infographics/add-instagram-to-your-marketing-strategy/ 

What is a macro influencer?In the world of marketing, I know for a fact that influencers play a vital role.

Many of which rely their brands and companies to the power of it.

To the point where the influencer’s reputation  is directly proportional to your company’s.

That’s how it is considered as well as a game changer.

When you have decided to go for an Influential Marketing Strategy it is important to know what type of an influencer you’ll be hiring.One popular type of an influencer is called Macro influencer.

These are social media influencers with the largest followings on major social networks such as YouTube, Instagram, Facebook, and in some cases, individual blogs.

Check the latest entrepreneurship trends. What steps does required for any kind of business? This blog highlights you with everything.

Are you looking for top 5 Social Media Optimization Training Institutes in Chennai?

Then here is the list-1) E-Search Advisors Digital ServicesE-Search Advisors is India’s No.

1 Digital Marketing Company and Training Institute functioning in Chennai for several years.

Moreover, the Social Media Optimization Training is designed in such a way that helps you to learn from the scratch to the advance level.

It helps to equip you the knowledge on how to use Online Communication Channels that are used for sharing content (like images, videos, texts, etc.)

The short-term  online training program also equips you with social media advertising (paid services) strategies and techniques to stand out from competitors, generate new leads through brand awareness, how to double Return On Investments (ROI) and surge sales and revenue multiple times.

Competition is fierce in the food industry and in order to succeed you must have the knowledge of the latest tools and technology.

Digital marketing is the latest trend which can help your restaurant to stand apart from the crowd.Why is digital marketing so important?The digital world has taken over every aspect of our lives.

For every task from shopping to seeking jobs, we are dependent on the digital world.

If you do not have an online presence you must start to build it as soon as possible.

There are billions of online searches every day about different kinds of products and services including our restaurant.If you do not have online presence you are missing that opportunity.

On your website, you can put the content which can influence your target customers and convert them into your prospective diners.With the help of a proper strategy of social media marketing for restaurants, you can build your brand image and can attract new customers.

Social media provides the best platform for being seen and heard.

Not just individuals but businesses and organizations, too, can capitalize on the wide reach of social media.

By availing the services of some of the best social media agencies in Dubai, one can lend a huge boost to one’s business.

Dubai social media agencies are known for employing effective strategies that work wonders for businesses.

For getting in touch with a digital agency, Dubai can offer a wide spectrum of choices.

Therefore, for availing digital services related to social media, Dubai based agencies ought to be your go-to choice.

It may seem like a simple question, but it has stumped many entrepreneurs.The main reason is that social media marketing can be difficult to measure and monitor.For instance, research from Adobe found that only 1 in 4 marketers use conversion tracking to assess their social ROI.The truth is there's no silver bullet when it comes to social media marketing.Each social network has a different niche and an audience that reacts differently to your posts.So even if one platform generates more "likes" than another, it may not have the same impact as that number indicates.The best way to determine the optimal focus for your brand is by assessing the strengths and weaknesses of each network.We have compiled a comprehensive guide that will help you determine which social media platform is right for your brand.In this article, you'll learn about:The different types of social media platforms.

How to determine which platforms your brand should use.The pluses and minuses of each platform so you can strike a balance across all networks.Brand Guidelines for Social Media PlatformsBefore we begin, it's important to figure out what type of brand voice and tone you want to portray on each social media platform.First, make a list of the major types of content your brand typically posts.

This could include:Event promotion Product announcements Recipes Photos Videos (creative)Once you have this list, determine how much emphasis you want to put on each type of content.For example, if you sell a product that your customer typically purchases for its health benefits, you may want to focus on healthy recipes and tips.If this is the case, we would recommend using Pinterest as your main platform because of its high levels of engagement.Keep in mind that social media platforms are not just used by consumers but also by businesses as platforms for customer service.If your business receives a lot of support inquiries, we would recommend using Facebook for its high levels of engagement and its Messenger app as a way to provide customer service.Since each social media platform has a different audience, you may want to adjust the tone of your brand's voice on each network accordingly.Let's take a look at each platform and its niche:TwitterAlthough many users think of Twitter as a news-oriented social media, it's also very useful for sharing quick updates and posts with an emphasis on hashtags.In fact, this social network is ideal for journalists because it provides an easy way to share their work in progress with experts in their fields.This makes it easy for them to ask questions, crowdsource ideas and gain inspiration.Another important aspect of Twitter is that there's less engagement than other social networks so it's a great platform to announce new products or content.If you want your audience to know about an event without them needing to click on anything because they are more interested in the "happening now" aspect, Twitter is a good choice.FacebookIf there's one social media platform that will never go out of style, it's Facebook.It has consistently been the most popular social network for over 10 years and its audience is still growing.In 2015 alone, Facebook added 60 million users to bring its total number of active accounts to 1.59 billion.One of the reasons why Facebook is so popular with marketers is that its audience is highly engaged.They like, comment, and share content more than any other network - especially short videos across all demographics (18-24, 25-34).

So if you are creating high-quality videos for your brand, there's no better place than Facebook.PinterestSince Pinterest takes up such a large portion of the internet, it may be easy to forget that less than 5% of its audience comes from the United States.This social network is international in every sense of the word and part of its success stems from being very visual with high levels of engagement, especially in the food, health, and home niches.The other reason why Pinterest is so successful in advertising is that it isn't as crowded as Facebook or Instagram because users prefer to look at curated - rather than spontaneous - content.InstagramWhen comparing engagement between Pinterest and Instagram, there's a clear winner every time.In fact, 80% of Instagram's 400 million monthly users use the platform on a daily basis.This high level of engagement is due to its simple, visual interface and the ability for brands to create short videos that gain hundreds of thousands of likes.One reason why we recommend using Instagram as a primary social media platform is that it tends to focus mostly on visuals rather than written content.This makes it perfect for B2C businesses looking to get their products in front of the right audience.LinkedInCompanies that want to reach out to a more professional and higher-income demographic should consider LinkedIn as their social media platform of choice.This network is less visual than most and focuses mostly on written posts rather than photos or videos.However, this doesn't mean there isn't any engagement.

On the contrary - LinkedIn is considered a social network for "thought leaders" because of its high levels of engagement from business professionals and executives.In ClosingRemember that social media is still a relatively new medium and so it's important to adopt a multi-platform approach.The best way to do this is by creating unique content for each network as opposed to sharing identical posts across them all.This not only prevents your audience from getting bored but also increases the chances of receiving engagement since there are more posts tailored to their interests.

However, web optimisation is still only one aspect of a well set-up marketing budget.In reality SEO works even better when combined with a number of other marketing and advertising strategies.

In this article you will read about 4 other marketing strategies that work well with SEO and also learn about their main advantages and disadvantages:SEO and Paid AdvertisingPaid advertising, in particular, Pay Per Click (PPC) advertising like Google AdWords, Yahoo Overture and Facebook Ads, is a great strategy to produce immediate results.

However, you need to consider that pay per click campaigns typically hit a ceiling in form of the budget that is being set - it simply cannot be leveraged beyond the minimum cost per click.That's where it works well in tandem with SEO, because an SEO strategy can produce long-term leverage based on some of the information collected by the PPC campaign (keywords, ad copy, traffic numbers, etc).

For example, you can film a presentation or an event and then share it online.

A disadvantage of video marketing can be the high cost associated with high quality and well produced videos.In any case, you can have the best quality and well-produced videos on your website, but if nobody sees them they are not going to create an impact for your audience.

Therefore creating an optimisation campaign that increases your rankings and exposes your videos to more people will help you get a better return on investment from your marketing budget.

Social Media Marketing in Vijayawada | 7 Important Benefits | Promotion TechniquesToday we have come up with the most important and useful blog which is known as ‘Social Media Marketing’.

The main intention of this blog is to educate the readers about Social Media Advertising and how to use Social Media Promotion Techniques for their business promotion or products promotion.