Social media trends have always surprised us. "Vines," "eternal feeds," and "bot cleaning" are trends of yesteryear. What rules should a modern SMM specialist follow to promote a blogger's personal or business account? Let's talk about the trends of 2021.
TikTok – the Perspective Combined with Almost Free Traffic
The global trend for 2020 is TikTok, which will gain even more popularity in 2021.
TikTok is a new player in the information market, so its algorithms promote bloggers as much as possible. The videos easily get into recommendations, gain views, and with them come new subscribers organically. In contrast, Instagram doesn't allow posts to get great coverage without the use of targeting. YouTube imposes similar restrictions.
Just recently it was reported that TikTok is also introducing paid promotion methods, and with them cuts non-commercial opportunities for accounts to earn more and monetize.
There are many cases in the marketplace where traffic is successfully transferred from TikTok to other social networks (Instagram, YouTube) and then effectively earned from advertising.
Conclusion: Start a TikTok for your personal account or for your brand, to gather traffic. And it will come in handy in the future, too.
A New Profession: Producer
Gradually, the word "SMM" is beginning to go away. With the development of social media, one person who would do all the tasks alone is not enough. The profession split into photographer, videographer, copywriter, community manager and producer. It was the latter that gained particular popularity in 2020. They have become a powerful trend, which shows that the market for bloggers and media personalities is partly crowded, but specialists in the niche of management, support and acceleration of development are critically scarce.
The modern blogger is an orchestra man, who is able to write a text, to take photos, to set up targeting, to edit videos, plus he has the strong ability to collaborate and to sell. It’s profitable to do it all alone, than to ask someone help me write my paper or edit my video. In show business, any star has a team, and that's okay. And bloggers are the new celebrities, who also need a strong management team.
Since big brands and companies allocate large budgets for Influence-marketing (a way to promote through opinion leaders), their representatives are comfortable communicating with one person, who is responsible for the process of brand integration on the blog. It's even better if the producer serves the interests of several bloggers. That way, communication is streamlined, easy and fast.
Conclusion: Don't ignore the Influence marketing market, offer your services for blogger development: from copywriting to producing.
A Man Without a Personal Brand is Suspicious
The subject of "personal brand" is boring to everyone. Have you seen the episode of "Black Mirror" when the girl in the world of the future was trying to raise her likes to move to an upscale neighborhood? Bill Gates once said the prophetic phrase, "If your business isn't online, then you don't have a business."
It's roughly the same situation now with regular people. If you do not present your image and expertise on social media, you will lose customers and undervalue yourself.
A couple of years ago, Facebook played a huge role. All the customers were looking at portfolio sites, HR profiles, personal portfolios. Now people have realized that the most well-crafted corporate case study is water. But almost anyone will study Instagram before meeting you. Because here comes the understanding of "bro or no bro," "our own or someone else's." On Instagram, we see a live person, not a trained pro. Conclusion: Social media platforms play more and more into openness, and if you don't obey the general rules, you don't seem to make sense to a subscriber or a client.
Bloggers' Ads Gets Cheaper, Products Gets More Expensive
We're seeing an interesting situation with more and more bloggers in the marketplace. In 2015, gaining 1.5 million views per video online seemed unbelievable. What is now? Every other major blogger on YouTube easily gets 5-10 million views. In TikTok, we see young opinion leaders with counters of 30-40 million. It's not that hard to find traffic.
At the same time, the blogging market is still little studied by large corporations. Different companies turn to the same pool of bloggers because they have the largest media weight. At the same time, there are a large number of small bloggers in the market who do not have contracts with major advertisers.
Why is it so? Opinion leaders have not learned how to conduct commercially adequate work - they might not pick up the phone, disrupt deadlines, ignore them, do not agree on materials in time, thus disrupting the PR campaign. The costs of fast money and infantilism. But the average age of the blogger is understandably growing, which means that sooner or later the market will begin to level out. At some point, the supply of views will exceed the demand. What then? Agencies working with bloggers on exclusives will die. The big Influencers will have to lower the price tag significantly. The giants will lose a lot.
With the easy money from advertising and companies no longer coming in, bloggers will try to go the harder, but more effective way of monetizing their audiences. We will see an even greater flowering of online schools and courses.
Conclusion: If you've begun to take an interest and explore such mechanisms for your accounts, now is the time to do so.
TikTok and Instagram Will Clash to the Battle
One last thing: In 2020, TikTok was actively growing, attracting stars. Everyone likes the new TikTok algorithms. But gradually it adopts the features of its competitors. For example, live broadcasts are being updated, and the format of three-minute videos is being introduced. TikTok is progressively taking over the living space.
Instagram has always borrowed the key "chips" of other market players. Vines are a feature of the Vine App. Broadcasts are Periscope. Stories - Snapchat. A lot of people are waiting for Instagram to start changing its recommendation feed and building it TikTok-style. In practice, this means that subscribers on an account will play even less of a role than they do now, and the lion's share of promotion will depend on constantly getting into recommendations.
Conclusion: Social media are taking a larger and larger share of the market. Large companies are using them as a showcase for their brand and as Influence marketing. The main challenge for bloggers and companies alike is to attract cheaper traffic: to increase reach at a minimum cost.
TikTok in 2020 has become a real "gold mine" that meets the basic needs, I advise you to pay attention in the development of both your blog and as a brand presence in the information space
TikTok, born in China but growing rapidly all over the world.
It is not only an entertainment way for kids for young people, but also developing as potential marketing way as Facebook, Instagram, YouTube nowadays.So, most conmen way is influencer marketing through TikTok, or create some original content.
Then there is question, how can I find the right influencer on TikTok?
How can I find target TikTok web viewer?
Right now, we can introduce a nice great helpful tool for you, https://vidnice.com, it is a website that collect all of videos by different category.
Here you can track other TikTok viewers’data and all of hot hashtags, furthermore, you can find TikTok viewers by country.By analyze the video according to different hashtags, it will helpful to inspire our own video content creation.
Social media has a range of diverse oppurtunities when it comes to marketing.
Whether its on Facebook, Instagram, Twitter or some of the new platforms like Tik Tok and Periscope.
But its shakey ground if you don't know what you are doing.Audience targeting, strong copy and brand recognition go hand in hand in a successful social ad campaign.
If your business is struggling with Social Media marketing check out our introduction and services to help.Social Media Advertising Experts In Ottawa
