Moz, Inc., the leader in search engine optimization technology, today announced the launch of a Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro. The Performance Metrics suite saves Moz Pro customers time with the ability to analyze thousands of URLs of their choosing directly within their SEO platform. The new feature also provides insights on how to improve overall on-site user experience.
The launch comes ahead of Google’s planned algorithm changes. Beginning this summer, ranking factors will include a new signal called “Page Experience,” incorporating Core Web Vitals, in addition to basic search signals. Core Web Vitals are a subset of factors that Google considers important in a page’s overall user experience in relation to a site’s loading speed, interactivity and stability.