Serendipity Arts Foundation is a non-profit art development organization. The foundation encourages struggling artists to make their name in their fields to come up as a professional artist. The foundation helps artists by arranging funds and organizing events. One of the grand events of Serendipity Arts is SAF or Serendipity Arts Festival. The event is organized every year in December in Goa, India. It is a multidisciplinary event. The 2019 SAF broke all its previous records as the event witnessed thousands of footfalls. The same thing was also expecting for 2020 SAF. However, looking at the spread of the Pandemic COVID, the event was taken online or virtually. It was also a grand event, but virtually.
Indian Folk Art & Craft
Over the years, Serendipity Arts Festival has given honour to the finest craft and artwork of India. The foundation has recognized the importance of keeping the age-old arts alive by organizing a series of online workshops on the platform of Serendipity Arts Virtual. These workshops introduced experts of their fields who were imparting their knowledge to the world.
Phad Paintings
Phad Paintings are created on a hand-woven coarse cotton cloth. The painting work depicts Gods and goddesses, kings and queens of the ancient time. The workshop was organized by Kalyan Joshi. The artist has given new dimensions to the painting work with his monochromatic renditions, narrative poetry, and by adding various colors.
Gond Paintings
It is a form of painting from folk and tribal art that is practicing by a tribal, named Gond. The painting work is inspired by nature and is now in the trend. All thanks to artists like Bhajju Shyam who have to take the artwork internationally. Bhajju Shyam was invited to organize a workshop on Gond paintings at SAF virtual platform.
Scroll Paintings
It is a painting on a scroll in Asian traditions. The painting work depicts local motifs of the Telangana region. The painting displays a village lifestyle, Gods and Goddess. Vibrant colors are used to attract the attention of art lovers. The SAF workshop for scroll paintings was conducted by Gurupada Chitrakaar. He is a famous scroll painter who displayed his work in a British museum and many national as well as international artwork events.
Kite Making
Do you love flying a kite? If yes, you have missed one of the best virtual workshops of SAF. Kite making was one of the most attractive workshops of 2020 SAF. The event was specially organized for children and revived the childhood memory of the people who loved flying kites. It was, Umar Daraja, a Delhi-based famous kite-making artist who conducted the workshop virtually by joining hands with SAF.
Accessibility Workshops
Since its inception, SAF has made conscious efforts to make the festival as accessible as possible to a diverse community of art lovers. The digital platform of SAF organized some creative and mental health workshops.
Found Object Portrait
Building a portrait with various objects that you find around your house was the theme of the project. It was all about using your creative sense to take out the best from waste.
Text Zentangle
The Zentangle workshop was focused on creating pattern designs and mindfulness to avoid random thoughts. Just like “Mandalas” it is a form of modern meditation where you play with geometric patterns.
Arty Tuesday
The workshop got inspiration from the Gond Art and encouraged children to create a new style of rendering and expression.
Inclusive Home Care Management
The present situation has restricted us to go out for shopping for home accessories. Why not use unused items of your home to create some useful items for decoration. The workshop was all about shifting your focus from unnecessary things to something necessary and creative.
SAF 2020 was a multidisciplinary event. Talk shows, dance, music, and culinary are some fields that attracted the audience to SAF.
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HOW TO ORGANIZE A SUCCESSFUL CULTURAL FESTIVAL IN SIX STEPSCultural festivals can range from small exclusive organizations to large, long-lasting festivals open to the public.They involve a main theme some branch of art or culture and generally include traits of local traditions and culture.A cultural festival is held in order to promote cultural projects carried out by companies that generally seek to maintain or improve the image before the public; as well as to spread a product or service within a market that is interested in art and culture.
This is called cultural marketing and it has been legitimized in recent years.Every cultural festival consists of a key activity, surrounded by others that revolve around it, such as exhibitions, gastronomy, fairs, and other smaller shows.When holding a cultural festival there are six steps to follow:Define the nature of the festivalIn this phase objectives are defined, the theme of the festival is established, the audience it will be addressed to, the reason, and the duration.Determine the date and placeIn the case of mega-festivals, special attention must be paid regarding the season of the year in which it is held, due to climatic difficulties that may arise.
View the type of audienceAnalyze whether the festival should be aimed at a closed and specific public or a general one; it is also chosen whether the festival will be formal or informal.Make a budgetThis aspect is very important, as it determines the capacity and scope of the festival.
Based on the budget, decisions are made regarding design, talent, sponsorships, among others.
Assemble a work teamdetermine the number of people that will be needed to carry out the project.
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The Coachella Valley Music and Arts Festival is an annual music festival held over two weekends at Empire Polo Club in Indio, California.
The Coachella Valley Music and Arts Festival began in 1999 with two days in October.
The festival will follow the same format as previous years, Coachella 2018 will be held on two weekends of April.
The festival takes place at the Empire Polo Club, 81-800 Avenue 51, Indio, CA 92201.To find out this year’s line up and major attractions about the fest turn to the next page.
The Weeknd, Beyoncé, and Eminem top this year’s lineup, with more sets from SZA, St. Vincent, HAIM, Kygo, ODESZA, Miguel, and Portugal.
http://toopanda.com/coachella-2018-things-know/
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