SEO is an organic way to get traffic to your website. It's also a very cost-effective way get targeted traffic to your website.
1) SEO is an important aspect of Online marketing
Search engine optimization is a crucial component of digital marketing. It is your responsibility to raise your website's popularity and keep you ahead of your competitors. It improves the visibility of a website, user traffic, conversion rate, and return on investment.
2) SEO is never too costly than returns you get out of it
Resource : https://clickretina.com/seo-services/