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WEBSITE SPEED OPTIMIZATION

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Chinmay DC
WEBSITE SPEED OPTIMIZATION

The website of your business makes the first impression of you. It is essential to understand about its user experience. Low website speed can be annoying to the visitors. Websites with high performance can get high return visits, low bounce rates, high conversions, engagement, higher ranks. Slow website can cost you money and can damage your reputationa and your work on your website development

With minimal load time, it’ll impact your marketing and sales processes. You’ll be able to get higher traffic. It’ll help you get more qualified leads so that they can be converted into customers. This article will give you, how important it is to improve your website performance and page load time.

IMPORTANCE OF WEBSITE SPEED OPTIMIZATION

Page load time is a web performance metric. It shows the time needed for a page to show on a user screen. Here are some of the key factors for the success of the website:

  • Conversion- Conversion is an important factor in the success of business. It means that you are getting your visitors to do what you want them to do. For example, they may buy products, they may subscribe, or they also register for webinar. The faster the page loads, the higher the conversion rates are.
  • Visibility- The load time influences the time needed for users to find your website. Speed of website is an important factor that Google take into consideration.
  • Usability- Website usability directly impact customer loyalty. The better the website performs, chances are the user will be satisfied.

Here are some of the points you can use to speed up your website:

  • Use of Content Delivery Network- A CDN is a group of web servers which are distributed across geographical area that provide web content to the end users. When we use single server for website, all the users requests are sent to that server, therefore the crowd increases. CDn is a better way to distribute your requests coming to your websites.
  • Hosting- You can use three types of hosting such as Shared Hosting, Virtual Private Hosting(VPS) and also a Dedicated Server.
  • Optimize the size of images on your website- Optimizing the images of your website may lead to faster loading time for your website.
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