Website click tracking is a user behavior tracking method that marketers and webmasters apply to monitor and analyze visitors’ clicking behavior. There are three main ways to collect and present click tracking data:
- Numerical data
- Visual representation (click maps)
- Session replays
Analyzing this data allows you to identify users’ clicking patterns. For example, maybe an unclickable image is receiving a considerable number of clicks. This means there is something about the image that’s confusing your visitors, and you need to fix it.
Website analysts use this data to develop lead conversion rates, improve user engagement, and optimize the user experience.
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One study found that 75% of the visitor would leave the site if the store is not optimized to find things they are looking for in an easy way.
Product information plays an important role in selecting the right product your customers want to purchase.
Also, Baymard’s study found that only about 46% of overall eCommerce stores are optimized in a proper way.
Other stores suffer due to little to no content on their website’s product listing pages.
Therefore, you need a solution that provides customers with sufficient product information on the product listing pages so that your customers can make better-informed decisions.Mconnect Product Quick View Extension for Magento 2 would help store owners to boost their store’s user experience during the buyer’s journey to find the perfect product for their needs.
Well, the extension provides a quick preview of the product detailing all the necessary information.
The digital transformation initiatives have been affecting the business executives across various industries.
A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.
The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.
A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.
During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.
Also, one should consider the potential customers for the developed application.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.
Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.
According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.
Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:
When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.
