Simple yet Most Effective Guide to Marketing Your Mobile Application

There are millions of applications on the Play Store waiting to reach their potential users. In such scenarios, the bar for standing out is exceptionally high in the web app development market. This is why merely developing an attractive and engaging application is not enough until you make it available to your audience. 

But how is this going to happen? After you release your business application, it is fundamental to have a strong mobile app marketing strategy. For this, you can either seek help from a reliable mobile app development company, or you can learn some of the essential tips to avoid market crashes. Always keep in mind that effective promotion techniques never go to waste. You can easily get noticed by your customers by understanding their needs, and if you are not being recognized, then there is something missing from your marketing campaign. 

We do not want your efforts to fail, and this is why we have created a simple guide on how to market your business mobile application online? 

This article covers everything from SEO to social media marketing, influencer campaigns, email marketing, and much more. Let’s get right into it. 

• Know Your Audience 

The key to successful marketing is knowing your consumer base. This involves everything like:

• Understanding their needs and demands 
• Their likes and areas of interests
• How to reach them? 
• Where can you connect with them? 

This research will help you target users of multiple genres based on which platform you choose to advertise. Choosing the right platform is also not as easy as it looks since each one has its own differences and features. Therefore, go for a platform that suits your audience’s interests. 

• For instance, If it's a clothing store application, target Instagram as it is acknowledged for fashion. 
• Facebook has more of an older demographic, so you can target it for food and lifestyle applications. 
• And if you want to connect with a much younger base, try targeting Snapchat. 

Ultimately, market your mobile application in different ways on a variety of channels. Moreover, when you are creating content for your app marketing, consider researching what your audience already knows. This way, your viewers decide what your content should look like. 

Now, coming to the “hooks” to get your users interested in downloading your app. Till now, the most successful hook is the “emotional appeal.” Make them laugh or nostalgic or emotional. Use a combination of sets to create your content. In short, try building a relationship with your audience through your set. 

• Creating a Marketing Flowchart:

When it comes to business brand promotion, a structured marketing plan never goes in vain. Ensure that you focus on a well-planned campaign that makes people interested in what you sell. 

To make a marketing flowchart, you can follow the below steps:

• Define your target audience. 
• Identify 360°objectives with your marketing plan.
• Create small goals for each campaign and decide their measurement metric
• Experiment with social media platforms to identify the best-suited one. 
• Consider all resources to be used through the campaigns
• Finally, create a budget that includes all the expenses related to your marketing plan. 

Let’s break down some of the above components for better understanding. 

Target Audience:

The ones you are trying to reach with your marketing campaigns are your target audience. This is easy since you already studied their needs and interests. So, this time take it further to create a user persona. Apps users are much more than numbers on your screen. So this persona will really help you in building a connection with the audience. 

A user persona is just a representation of your ideal customer. Try giving it a name and make ways to reach him/her using the information. 

Marketing Goals and their Measuring Metrics: 

After defining your ultimate objective, the next step is to create short-term goals to reach the final objective. And, if you want to know if these goals are working, identify metrics to measure them. 

Understand this with an example:

If your goal is to increase the traffic, you can measure it by tracking the number of downloads throughout the marketing ad campaign. 

Similarly, conduct a small research to ensure that you are not missing out on anything important. 

Following are some of the common marketing goals in mobile app marketing:

• Creating an app landing page on your website
• App store optimization (ASO)
• Running Ads in the App Store
• Social media presence
• Making blogs for SEO 
• Partnering with influencers and content creators etc. 

You can also track the KPIs of your campaigns through the statistical data received. 

Marketing Channels:

To comprehend this, first understand what kind of content resonates with your mobile app. Once you figure out the genre, relate it with the channel frequently used. 

A genuine mobile application development company can conduct market research for you to answer the following questions.:

• How often should you post updates on your marketing channel?
• What kind of content should be posted on the different channels?
• How much time should be spent creating posts per day/week or month?

When you do this, you will notice the traffic coming from your Instagram post is entirely different from the traffic coming from your SEO blog. Therefore it's crucial to choose your marketing channels wisely. 

App Marketing Budget:

This is the hardest part, especially when you are in a budget crunch. For a cost-effective app marketing budget, you can start by outlining your desired ROI and estimating how much money you can put on advertising. 

It becomes crucial to plan ahead with regards to funding because when it's your app launch day, you will have a more concrete idea of where your money is going. 

Typically, your budget should include the cost of advertising you choose. This includes offline methods like print media or TV or radio ads and online social media methods or email campaigns. Now that we are talking about advertising, your mobile app should create an excellent first impression. Use a good logo, insert graphics for app icons, use professional photography, etc. 

Mobile App Promotion Strategies:

In the above section, we discussed your app marketing budget; however, not all promotional strategies need an upfront cost. 

Before you launch your application, create a buzz on social media, offer exclusive deals to the first hundred people who download it. Start collecting their email address and keep promoting it via email marketing. 

Make sure that you always celebrate with your customers who were with you from the beginning. That’s what strengthens the customer bond. 

Here are some of the popular mobile app promotion strategies used by enterprises:

• Blogging
• Paid social media ads
• SEO (Search Engine Optimization)
• Encourage app reviews
• App screenshots
• App Store ads
• Press release
• Email marketing
• Social media marketing 
• App referral programs etc. 

Conclusion

The article does not only emphasize what you need to do on the first day of your launch. You require a long-term strategy to set your business mobile application for success. Apart from this, keep experimenting with your marketing plans; you never know what makes you a sensation in today’s trend-following market.

There are other vital solutions for successful mobile app marketing. To gain more insights, you can contact a good mobile app development company to help you carry out marketing campaigns. Now, go ahead and create a mind-blowing application.