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Top Gallerists Agree on Dry Transfers as Wall Labels

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Image Transfers
Top Gallerists Agree on Dry Transfers as Wall Labels

At the higher levels, the art gallery world and its shows have brought themselves on par with museum exhibitions in many respects. Top gallerists take pride in flawless shows of an artist's work with no visual distractions to undermine it. From art gallery wall labels to more precise LED lighting, they are upping their game in every respect. It's why show captions are increasingly produced with dry transfer decals. They rub onto the wall directly and have a much more polished appearance than laser-printed exhibit cards. If making an excellent impression on a visually sophisticated audience is the goal, they deliver it.

No process compares with adhesive-backed dry transfer decals for clarity and precision. Because the captions are in tiny print that is unobtrusive, the decal's ability to appear flawless up close and in petite sizes is crucial. The flexibility of ordering them in black, white, or any Pantone color is also a notable advantage. There is no way to match the look with printed caption cards of any type, no with stick-on vinyl lettering or water-slide decals. There's also no damage to the application surface with dry transfers, and they can be applied easily to any wood, metal, plastic, or glass surface that's smooth and clean.

As galleries rise to a level of prominence, they receive greater scrutiny from critics as well. Making sure every detail is perfect can go a long way toward making a better impression. Engaging visitors who can become rt buyers is also a priority. When wall labels are easy to read and good-looking, people will more likely take a few seconds to read about the work. It will increase their engagement and lead them to ask questions or strike up a conversation with a gallerist that could be the start of a relationship that leads to a sold work. It's hard to know what will trigger interest, and captioning can help.

If your show needs small or medium-size signage or other visual elements for the walls of any other surface, also consider custom dry transfers. You can choose black or any color, and they will create a rarified look in your gallery space – much more sophisticated than any other option for signage. Transfer decals are semi-permanent upon application and can be made permanent with a top coat of lacquer. The decals are made from adhesive-backed lacquer ink and go on with no transfer media nor extra adhesive required. When you're putting them up in a perfect space, there is no potential for damage.



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