What is Digital Marketing?
Digital marketing, also called online marketing or web marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes search engines, social media, email, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media.
Here are 8 key types of Digital Marketing.
1) Search engine optimization a.k.a. SEO
It is technically a marketing technique rather than a form of marketing in itself.
The Balance defines it as the art and science of making web pages attractive to search engines.
The "art and science" part of SEO is what's most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking.
Today, the most important elements to consider when optimizing a web page include Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.
2) Content marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers.
But it does so differently than traditional advertising. Instead of enticing prospects with the potential value from a product or service, it offers value for free in the form of written material.
3) Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.
4) Pay-per-click marketing
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.
5) Affiliate marketing
Affiliate marketing lets someone make money by promoting another person's business. You could be either the promoter or the business that works with the promoter, but the process is the same in either case.
6) Native advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.
7) Marketing automation
Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.
8) Email marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex.
Conclusion:
I hope you got a fair idea about digital marketing and its types. Let me know in case you have any queries in the comment section below.
If you are looking for digital marketing help then choose someone who strategises digital marketing by analysing both qualitative and quantitative data like Suresh Chaudhary.
Badrul Hasan Sajib is Specially Digital marketing expert.
He has good experience on UI/UX design, SEO, WordPress Customize, Intro Making, HTML, Promo Banner Making too.
He has been working as a Digital Marketing Expert over the last 4 years.
Moreover, he used to work with different companies as a Customer Support manager.
Hire him for look his dramatic working method.
