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Utilizing video as a part of your content marketing

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Etienne Philippe
Without information and interactive content, it is very difficult for you to improve your website’s SEO and search engine ranking. Good content will increase audience engagement, fill, nurture, and converts leads, which will ultimately skyrocket your sales.
 
 
 
Most of us know that video boosts conversions, appeals to mobile users, builds trust, and engages even the most distracted user. Video marketing is no doubt a great way to create content or repurpose your existing content that can have a significant impact on your audience. You can think of the two together; content in King and video is insatiable. With this thought, if you need help from a corporate video company to drive some emotional sales, we are here to help you. We have been recognized as one of the top explainer videos company in town. Talk to us today.
 
 
It is important to use content and videos wisely. In the following section of the article, we would explain the ways to produce video content for your business.
 
 
1. Video should always present a story, not call for actions
 
 
People love to see videos because there is always a story with which they relate. Of course, you want to sell as many products as you can, but do not focus your video around sales. Focus your video to share an interesting story with your audience, which will in turn convert them into loyal customers.
 
 
2.Design your video to stimulate the RAS filter
 
 
Effective video marketing should be engaging meaning your need to grab the attention of your audience within the first 5-10 seconds. These seconds will either grab attention or repel it. You might have already heard this – we live in a world with very short attention spans, and there is a reason for the same.
 
 
RAS stands for the reticular activating system. When we say that you need to stimulate the RAS filter, you can do it with the help of the following:
 
 
* Communicate why you want your viewer to watch
 
 
* Create contrast
 
 
* Be unique
 
 
* Inspire emotion
 
 
3.Try to incorporate humor and gain loyal fans
 
 
Adding a dash of humor to your video will help you build personal connections. There are proven studies that show humor as a bonding technique between the brand and the users. If your video makes a person laugh or smile, the bond is going to forge for a lifetime. Not to mention, if they find your video amazing, they will definitely share it.
 
 
Although your ultimate aim is to generate sales out of the videos created, you should ensure that your intention is not visible through the videos at least. When you share interactive videos and information on different platforms, you are bound to get new customers.
 
 
Talk to our corporate video company today.
 
 
Etienne Philippe is the author of this website and writes articles for a long time. For further details about explainer video company and corporate video company please visit the website.
 
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