I have seen a lot of marketers lose sleep over their fading presence on social media. No matter what they do, in the end, nothing seems to work. Frustrating indeed! But, have no worries! Since, I, the one and the only Blue Strawberry (your social media advisor) have a solution like always. It's simple! Start using social media tools ASAP.
But, before that, let's understand what a social media tool does.
What are Social Media Tools?
Social media tools are software that improves communication on social media sites. For example, they enable you to:
- Create, schedule, and post content.
- Manage more than one social media site, all at the same time.
- Create better pictures and videos for your posts.
- Use social media audit tools to evaluate the overall performance.
With social media tools, you can enjoy these benefits and more. Just merge your page/profile with the software, and that's it.
What are the Best Social Media Tools?
In today's post, I will tell you about the best social media management tools. So, without further ado, let's start with our "Top Twelve".
Blue Strawberry
Used for: Facebook, Twitter, Instagram, LinkedIn
Think I am bragging by starting the list with my name? Not at all! I just have some cool social media management features to flaunt. So, to begin with, you can use me to schedule your post (up to 18 months), curate them, generate high-quality pictures and videos on-page, run analytics on your posts, and lots more! I can be used across multiple platforms, simultaneously.
Blue Strawberry is an easily accessible and affordable social media management software. Moreover, you can integrate me effortlessly; no technical knowledge is required. I am so versatile that anyone from an influencer to a business owner can use me to manage social media marketing.
Post Planner
Used for: Facebook, Twitter, Instagram, LinkedIn.
Do you need help with finding quality content? Are you hitting snags with planning and scheduling your posts? Does your social media marketing plan support consistent posting? In case you are coming up with a negative answer for all the above, then look no further; Post Planner is just the social media tool for you.
It will allow you to rate content suggestions; as a result, curation becomes easier. Accordingly, it generates a favorable schedule for publishing. With Post Planner, it becomes easy to find good content and interact with your audience.
Buzzsumo
Used for: Facebook, Twitter, Pinterest, LinkedIn, Google+.
This one’s for all the newcomers in the social media marketing domain. Buzzsumo is easy to use with simple integration and has an intuitive dashboard. Moreover, it is affordable and doesn’t take a lot of effort to integrate with your existing social media profiles. Just like Post Planner, this one helps you search and curate superior-quality content.
Additionally, it is a great ally in seeking fresh engagement opportunities, such as trending influencers (across platforms). Other features of Buzzsumo include content research and analysis, monitoring brand mentions etc. So, Just give it a try! You won’t regret your choice.
IFTTT (If This Then That)
Used for: Facebook, Instagram, Twitter, Google Plus, Pinterest, Reddit, Tumblr, Dig, etc.
Well, I have to admit; the name has quite the quirk factor. As you can already see, this one has a much vast outreach than most of the other social media management tools. If you are invested marketing-wise on Tumblr, Reddit, Dig, and likewise, then IFTTT is the right fit.
Now coming to the features; what does IFTTT have to offer? I have one word for you, “Applet”. This plug-in is the gateway to the ultimate social media automation. It can create posts, schedule them, not to mention enable an unending list of cross-platform activities. Furthermore, it can auto-post your Instagram pics on the bird app. How cool is that!
Meet Edgar
Used for: Facebook, Facebook Pages, and Groups, Instagram Feeds and Stories, LinkedIn, LinkedIn Company Pages, Pinterest
All budding and powerful entrepreneurs out there; if post scheduling is the only major concern for you, then Meet Edgar is your problem solver. Its scheduling powers know no bounds and work actively across all popular social media platforms. Does it have any unique powers? It schedules and curates the updates.
It has a limitless library that runs new updates on all your profiles. Additionally, it will re-share and recycle your old content smartly without your interference. This one is your personal social media assistant.
Missinglettr
Used for: Facebook, Twitter, Instagram, LinkedIn.
Do you want to stand apart from your competitors and create unique social media campaigns? Are you seeking a better social media presence for yourself or your brand? Well, Missinglettr is at your service. Don’t fall for their name because they will make sure that nothing goes amiss from your marketing plan.
Missinglettr can create several posts with just one click from blog posts. Additionally, it can schedule up to 12 months’ worth of social media output. Other features include automated content curation, along with performance monitoring with advanced analytics. As a result, you can reap rewards in the form of increased followers, leads, and traffic.
Click to Tweet
Used for: Twitter
Any Twitterati here? It must be tough keeping up with so many trends and hashtags. Posting constantly to engage with your followers! Don’t worry, because I have got something in my list that’s designed to streamline your tweets.
Click to Tweet is the easiest tool to track, share, and promote your content on Twitter. It lets you track how your tweet is performing so that accordingly you can frame the next. The best part, Click to Tweet is FREE!
Buffer
Used for: Facebook, Twitter, Instagram, Instagram Stories, Pinterest, LinkedIn
Buffer is an easy-to-use social media tool. It comes with several cool features. For instance, it can publish social media posts and schedule them as well. It allows you to create posts from blogs. Moreover, Buffer has features that can improve analytics and overall engagement.
It can be easily integrated with other tools and plug-ins used in social media management. In short, it eases the process of content planning on social media. Buffer’s user diversity ranges from an individual to influencers, from small businesses to large enterprises and brands.
eclincher
Used for: Facebook, Facebook Messenger, Twitter, Instagram, Instagram Stories, LinkedIn, Google My Business, Pinterest, YouTube, etc.
eclincher is designed to offer social media marketing ease to large businesses and digital marketing agencies. It is used to create and manage posts on social media sites. Moreover, it helps you to respond to the messages, not to mention, evaluate the overall performance. But what makes it different from the rest?
Well, the software has an auto-post feature, and it comes with a media library. You can expect greater ROI by integrating your profile with the software. It is one of the smartest social media audit tools you will come across.
Sendible
Used for: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google my Business.
As a social media tool, Sendible is an end-to-end solution provider along with CRM solutions. It has a Smart Queue feature that allows you to recycle and curate social media content.
Sendible’s other features include a social inbox along with tools to track and analyse brand mentions, keywords, competitors, etc. Therefore, by using the software, you can seamlessly communicate in real-time with target audience and influencers.
Agorapulse
Used for: Facebook, Twitter, Instagram, Linkedin, YouTube.
Agora Pulse offers similar social media management attributes to the ones that I have already mentioned. It will help you schedule your posts, create them and curate them. Hence, the software can be rightfully named as an all-in-one social media tool.
Probably, the best part of adding Agora Pulse is that it comes with a hoard of other features, such as competitor analysis, seamless social mentions, performance reporting, etc.
Brand24
Used for: Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
The name explains it well. For anyone concerned with brand promotions on social media sites, Brand24 is one. It is one of the best social media management tools to leverage. Other than that, it also acts as a great social media audit tool.
Using advanced analytics, it can generate analysis and performance reports. As a result, you can measure your social media reach, brand mentions (volumes), engagement and influence metrics, and sentiment analysis.
That’s all for today, people! Blue Strawberry will see you in the next “post and greet” session. Till then use these social media tools and master your marketing skills on social media.
In today’s world, you just cannot do without including social media in your business process in one form or the other.
Right from creating brand awareness to increase your products following, social media platforms will be the go-to thing for you.
Thus, a concrete social media strategy that can be flexible according to the needs and wants will serve as a tonic for your organization.
Lead generation will be a by-product if you tend to include the steps mentioned above while designing your social media strategy.Read More: Top 7 tips that will help you to generate leads through social media
