Email Appending | Email appending services - Bizprospex

Non-profit organizations are the organizations dedicated to a social cause.

It helps to resolve the issues faced by ordinary citizens and the whole world.

With growing global challenges, such as pandemic, food shortage, pollution, among others these non-profit organizations act as a savior and provide the necessary solutions.

Email campaigns have been one of the effective tools for these organizations for reaching out to the right donor.

Below are some proven tactics for the non-profit email campaigns

Creating an effective win-back email campaigns

As per an HBR study, the cost of acquiring a new customer can be 5 to 25 times higher than the cost of retaining an existing customer.

This statistic alone speaks volumes about the need to have an effective customer win-back strategy, but inactive customers pose a further risk of giving you a poor sender reputation.

Here are a few things which can help achieve this:

When you start thinking along the lines of ‘how do I re-engage my email-subscribers,’ the first thing to do is to identify the specific set of subscribers with whom you want to reconnect.

First and foremost, use the available data to define clear parameters for identifying someone as an inactive subscriber and deciding which of these subscribers are worth winning back.

"Call tracking is important for improving the ROI of your marketing campaigns.

Phone calls register a higher conversion rate than website clicks.

The former sees a 30 to 50% conversion rate compared to 1 to 2% conversion rate achieved through clicks.

From this data, it is clear that businesses should be tracking their calls.

"Check out why call tracking is important for businesses.