A Search Engine is a tool that is designed to search for an query. In form of keywords on Internet. It looks for the Results in its own database sort them and make an ordered list of that results using unique search Keywords or algorithms. that is called Search Engine Result page (SERP) . Imagine we need a digital marketing agency and the dont and the search engine is not yet invented. so we have to type whole website name in the search bar and through that we got only one website. as well as we have an data of each and every websites and through search engine we got many websites in just a single page named (SERP)
What is Search engine Optimization and how does it works?
So guys lets start with some information may be this will understand you better ok. Guess how many blog post people publish every day. Any Ideas ? Let me tell you word press user alone posts 2 Million posts Everyday. which means 24 blogs per second. which means while you are reading these sentences. that user published around 216 blogs posts
ok just sit tight if you are enjoyed till then I am damn sure that you love this whole session so firstly we start with an Definition of SEO . SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
How does does it works?: So now you know why search engines work so hard to provide you with great results and why you should care, we can talk about how SEO works in a little more detail.
Search engines have spiders — not the creepy kind, but the automated robot kind. which is also known as google bots.
These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a searcher a page on your site. They collect things like page speed, title tags, social signals, internal linking, backlinks and so on
With over 200 ranking factors used by Google in their algorithm, there are a lot of things to consider, and actions that can be taken to try to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized, and therefore how well it ranks.
over 200 ranking factors
The on-page factors are exactly what they sound like: Things that are actually on the page. This includes title tags, content, site speed, page URLs, image alt tags, internal linking, and more. Off-page factors, meanwhile, are almost entirely based on links to your site from other sites.
It’s important to keep in mind that these bots are automated computer programs and not actual humans.
As you might imagine, that means they have some limitations.
They can’t access a website like you or I would because they don’t actually see the website: they crawl the code of the website. This means they can’t see images or videos, nor are they impressed by flashy designs or audio clips.In fact, they can’t even comprehend content like we do! After all this the process of indexing comes on so indexing is a process where spyder index all the contents according to their nieche. which means we had discussed that it is a automated computer program. so it crawls many websites in a day like . so indexing will differentiate them and save it in database
What is Difference between search Engine and Web directory?
Search engines are huge databases of web pages that have been assembled automatically by machines. Web directories are databases that have been created by humans and are used to organize web sites into subject categories. Basically search Engine is a updated version of web directory. As far in 1998 when the google born. It was also an web directory but after an period it has many updates. and now its an world's top search engine.
What is the difference between Search Engine and web browser?
Simply, a browser is your access to the internet, and a search engine allows you to search the internet once you have access. You have to use a browser to get to a search engine
What is Domain Name? A domain name is your website’s address on the internet where people can access your website. It is something that internet users type in the browser’s URL bar to visit your site.Domain names have mainly two parts separated by a dot. The first part is your brand name which can have any combination of letters and numbers, like Monster Insights, whereas the second part is a domain extension like .com, .org, .net, .com.UK, etc. Each Domain is a unique Web address For E.g.; Turbofuturetech.com
What is Web Hosting? Web hosting is the storage location where your website content files are placed. It’s like the home of your website.If your domain name was the address of your house, then the actual house is your hosting server. You need both a domain name and web hosting to create a website.When a user tries to access your website by entering your web address (domain name) in the browser’s URL bar, the domain name points them to the files stored in the web server. Then, they can see your website online.
Types Of Search Engine
- Yahoo
- Bing
- Yandex
- Baidu
What Is Google Algorithms and How does it works?
Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query.To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page. Google Algorithms will work on such points like:
- Meaning Of Query
- The Relevancy of Pages
- Quality of Content
- Usability of Pages
- Context and Settings
Why is Google still the most precise and reliable search engine after so many years of competition? How come other search engines don't close the gap?
The first part is that Google were the ‘first mover’ in terms of applying link heuristics heavily into search results. They’d actually tried to sell the idea of PageRank first, but all of the big search engines of that time refused. Yahoo, Excite, and others all turned them away. The only survivor of those is Yahoo, and it survives mainly based on the large block of shares in Google they received when they used Google to provide search results for Yahoo, back when Yahoo was still an important portal. It meant that Google was the only place actually hiring experts in Information Retrieval that had a focus on links at first. Several of the latter-day patents that AltaVista applied for were, by the time they were granted, naming scientists that had all left to go work at Google. Other search engines used a third party ad network called Overture to get PPC ads for revenue. That meant they only got a share of the revenue, and later had to reevaluate, wasting time and resources on developing their own ads network when Google, having done it right first time, was able to focus entirely on its product.
What is Major Difference between HI and AI ?
While Human Intelligence aims to adapt to new environments by utilizing a combination of different cognitive processes, Artificial Intelligence aims to build machines that can mimic human behavior and perform human-like actions. The human brain is analogous, but machines are digital. Humans use the brain’s computing power, memory, and ability to think, whereas AI-powered machines rely on data and specific instructions fed into the system.
Human Intelligence is all about learning from various incidents and past experiences. It is about learning from mistakes made via trial and error approach throughout one’s life. Intelligent thought and intelligent behavior lie at the core of Human Intelligence. However, Artificial Intelligence falls behind in this respect – machines cannot think.
It has changed how we live our day–to–day lives on a very fundamental level — gone are the days of sending letters and going to the shop to get an amazing book.
A huge number of people now like to sit comfortably in their home or place of work and just go online to get whatever they want.
Luckily, this article will help make this decision a lot easier.So here are…How to Choose the Best Digital Marketing Agency…?4 Questions that will point you in the right direction for picking the right digital marketing firm1.
Hiring a Digital marketing firm that primarily does blogging when your company actually needs branding can result in a catastrophe.
A company that launches a new type of perfume may have to focus its funds on advertising on sites like Google and Bing.
If they displayed a list of clients, it is should be reassuring, but make sure you get in touch with some of them and find out about their experience with the agency.
As the importance of our digital world grows in our lives, so does the need for businesses to create a strong presence online.
By using various digital platforms: search engines, social media, or emails, a business can ensure to get their message across.
This availability of the vast digital marketing platforms enables businesses to have a firsthand opportunity to effectively advertise their products and ensure that millions of customers view your products.
By maintaining the quality of their website and ranking top as a result of search results, you can be sure that they will help you achieve the same.
If, at any stage, you believe that this is not the case, then you should reconsider your choice.
Even if you got an agency working all the SEO tactics for you, you still need to know how it’s happening or how you can contribute in any way.
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To launch online practices that resonate with customers, every industry should hold efflorescing video technologies using Digital Marketing Services or consultant that echo the in-individual sense, such as 3D and 360-degree broadcasts.
Although, the code to handling these tools holistically is first to learn back to the keys and figure out all of the capital strategies that can enhance a brand’s video visual storytelling – one that comes to the right audience and generates strong ROI.
As with everything, Customized communication that targets the perfect consumer will lead to the intense results.
Since one-to-one video personalization is not repeatedly potential, Digital Marketing Agency can quickly build one-to-slight group outreach that segments customer inputs into distinct categories, whether it be age, gender, location, or attitude.
With AI, teams can improve dynamically composition, crop and resize broadcast content, live crop to ensure the fundamental topic is consistently the focus of the snip, automatically transcribe audio to display dubs and set up short previews for visitors to click through and watch better.
This automation can also streamline workflows through AI-based auto-tagging, integrated metadata, and up-to-date search for real-time teamwork and on-the-fly content modifications.
