Digital Marketing is an area in constant evolution. Every day, new tools emerge that support professional in developing the best strategy for brands.
In this article, we give you an account of 14 online platforms, which you can use to edit images, ensure compliance with good SEO practices, send emails and even manage tasks. The options are very varied… and free!
Do you need help with any of these tasks related to Digital Marketing? Probably, the solution lies in one of the suggestions we present here.
Tools to help manage your team's tasks
1. Mr. Ticktock
With Mr. Ticktock, you can count the time spent on each task. In addition, the tool sends reminders to anyone who forgets to report. It, therefore, offers an easy way to control and manage work tasks.
There is a free version, limited to four users.
2. Pocket
Do you often find content that you want to keep for later viewing? Use Pocket! The information will be available on your smartphone, tablet, or computer. Later, you will be able to access it without needing to be connected to the internet.
Pocket has a free version. Make sure you don't lose inspiration to create your own content.
How to create eye-catching visual content?
3. Canvas
The Canva is one of the most intuitive visual content tools. Create and edit professional and eye-catching images. Use this platform for free and boost your Digital Marketing strategy.
4. GIMP
Need to do image editing but don't know how to use Photoshop or Illustrator? Try GIMP, an easy-to-use and free alternative.
It is an image editor with a wide range of editing resources, which supports files of various formats. Furthermore, it allows you to create animations.
5. Let's Enhance
Try Let's Enhance to enlarge images without losing quality. This tool is free and very useful for Digital Marketing professionals.
Improving SEO and Search Engine Positioning
6. Yoast
The Yoast is a plugin designed for WordPress that allows you to optimize the content of a site by following best practice SEO. With this tool, check, in each publication, what you can change to get a good placement in search engines.
Yoast has a free plan available.
7. SimilarWeb
There are several useful tools for SEO. The SimilarWeb is one of the most complete because it enables:
- Analyze your website /application traffic data ;
- Track competition trends;
- Know what the interests of your consumers are;
- Know the origin and routes of your visitors.
A free plan is available.
8. Ubersuggest
This is one of the best tools for defining keywords. In addition to being intuitive and free, Ubersuggest is the combination of the best of both worlds: Google Keyword Planner and Google Suggest.
9. Make My Persona
We've already talked here about the importance of creating personas in Digital Marketing. If you haven't already, try creating them now with HubSpot's Make My Persona tool. You'll find it's not that difficult and it helps a lot to define your digital strategy.
Email Marketing Platforms
10. Boomerang for Gmail
The Boomerang for Gmail allows you to schedule sending emails to the time you want. In addition, this free tool analyzes the open rate of email messages.
11. MailChimp
It is one of the best tools for sending emails on a small scale. With MailChimp, you can:
- Create Email Marketing campaigns ;
- Measure campaign results;
- Manage contacts.
It's free and intuitive.
Digital Marketing Tools to use on social media
12. LikeAlyzer
The LikeAlyzer is used to analyze the performance of your page on Facebook. Not sure how to boost your brand on this social network? Use this platform for free and receive reports about your performance, as well as suggestions for improvement.
13. Hashtagify
The use of hashtags on social media works as a booster for posts, but only if they are well chosen. The Hashtagify tool lets you know the 10 most suitable hashtags for each content you produce. It's free.
14. Alternation
The Alternion is a manager of social networks. On a single platform, you can:
- Follow your pages on Facebook, LinkedIn, Twitter, etc.;
- Aggregate multiple email accounts (eg Gmail, Hotmail, and AOL);
- Save all types of content (visuals, contacts, among others).
An alternation is a free tool.
We are certain that, in this article, you have found several useful tools for your Digital Marketing strategy. Try them out and let us know how they've been useful to you!
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Anyone from a student, working professional, businessman or a home-maker can opt for a digital marketing course, and kick-start a career in digital marketing.You can find digital marketing institutes in all major cities and towns.
Continuity is needed to maintain the flow of lessons.Complete assignments:You can master digital marketing only if you practice consistently.
Practical knowledge and hands-on experience can make you attractive to prospective employers.
Students should diligently complete all the assignments given to them during the course to get good practice.Read digital marketing blogs and articles:Reading about digital marketing and following top digital marketing blogs will help you keep yourself updated with the latest trends in digital marketing.
Every digital marketing student should do this with classroom teaching to improve his/her knowledge further.Watch digital marketing videos:Digital marketing videos available online are a good source of information for students to improve digital marketing knowledge.
Students should watch these regularly.Start a blog/website:Starting a blog or a website is very important for students so that they can implement digital marketing concepts they have learned in class.
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Affiliate marketing is the most profitable way to make money online.
I got to know about Affiliate marketing in 2008 and within a few months, I started earning a decent income from it.
Since back in those days, it was a completely new concept, I also started publishing a monthly income report to inspire and motivate users like you to know more about affiliate marketing.With this Affiliate marketing guide, I want to provide you all the details about:Basics of Affiliate marketingAffiliate marketing TerminologiesThis is your go-to-guide and you should bookmark this one along with all linked articles to master the art of affiliate marketing.
If you are someone who likes to read everything in the book format, you can purchase our affiliate marketing handbook from our store as well.Affiliate marketing terminologies:Here are some of the common terms associated with affiliate marketing:Affiliates: Publishers like you and me who are using affiliate program links to promote and make sales.Affiliate marketplace: There are many marketplaces like Shareasale CJ and Citibank.
These work as central databases for affiliate programs in different niches.Affiliate software: Software used by companies to create an affiliate program for their product.Affiliate link: Special tracking link offered by your affiliate program to track the progress of your affiliate promotion.Affiliate ID: Similar to the affiliate link, but many affiliate programs offer a unique ID that you can add to any page of the product site.Payment mode: Different affiliate programs offer different methods of payment.Example: Cheque, wire transfer, PayPal, and others.Affiliate Manager/OPM: Many companies have dedicated affiliate managers to help publishers earn more by giving them optimization tips.Commission percentage/amount: The amount or percentage you will be receiving in affiliate income from every sale.2-tier affiliate marketing: This is a great way of making money from an affiliate program.
With this method, you recommend that others join affiliate programs, and you receive a commission when a sub-affiliate makes a sale (similar to MLM or multi-level marketing).
