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What are social ads in marketing?

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Lucy Alstar
What are social ads in marketing?

With more than a decade of the appearance of social networks in our lives, an important tool for digital marketing also arrived. 

The different social media platforms out there offer different types of advertising opportunities for businesses, as many eyes are always on these platforms. 

These types of marketing ads are called Social Ads.

Facebook advertising

Facebook is one of the social media platforms that has been on the market for several years. It could be considered the most mature social media platform and its social ads have been around for years. In my opinion, this platform could be reaching a point of innovation or it will start to decline even more. 

Instagram advertising

Instagram has revolutionized the platform in recent years. With their way of copying Snapchat, they added Instagram Stories, which has been one of the platform's rising features. Instagram also offers its social ads either in the feed section or also now in the stories. 

Advertising on Linkedin

Since Microsoft acquired Linkedin, it has given a great boost to this social media platform. Now that many of the millennials are starting to be on the professional level, this could also have an impact on how this platform is being used. Businesses now have the opportunity to use Linkedin as a great marketing engine for their social media advertising efforts, especially if they are in a B2B section. 

Advertising on TikTok

The next trending social media platform, TikTok. A visual social media platform that businesses should know about. TikTok boasts a huge engagement and engagement rate, which could benefit first-timers who are trying to target new customers or follow current ones. 

There are different digital marketing goals that can be achieved with the use of social ads. From brand awareness to conversions can be some of the examples of goals for which social ads could be useful. 

Source:Craigslistt

 

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